How to Increase Profits on Your Ecommerce Store with Google and Facebook Ads Combined

I noticed that a lot of people tend to forget about Facebook/Instagram ads once they start using Google ads in their efforts to maximize their sales and profits. And while that’s not necessarily a bad thing, you should remember that FB ads can be quite effective, too, when it comes to taking your sales to a whole new level.

So, I wanted to share with you some ideas (and strategies) on how you can combine Facebook and Google ads to get the best out of both worlds for your ecom store.

Google Ads vs. Facebook Ads

On one hand, if you have a product that solves a certain need and that’s a bit on the expensive side, you’ll have higher chances of selling it through Google ads rather than Facebook ads. 

Why? Because people who click through an ad on Google are usually the ones searching for exactly what you have to offer. They type in a keyword or the name of the product, see your ad, go to the product page, and buy the product.

On the other hand, Facebook is great if you want to promote a new — and relatively cheap — product, something that people haven’t seen before, or if you have a product that’s really engaging. This means that if you create a great video ad, convince people that your product is cool, and then send them to the product page of an item they can by on a whim, you will be able to make a sale.

Of course, this doesn’t mean that you can’t sell expensive items on Facebook and vice versa, but that you might have more success if you used these two platforms the way they were intended to be used — when it comes to ecommerce and dropshipping, at least.

How to Get Google and Facebook Ads to “Work” Together

Like I said, I’ll give you a couple of strategies that you can use to get the best results for your business.

Strategy #1: Opt for Retargeting

Retargeting on Google can be highly effective — if you do it right. 

Take dynamic retargeting, for example. The way it works is that Google shows your ads to people who viewed a product on your store, but didn’t buy it. These ads follow your consumers all of the Internet, no matter where they are, due to the fact that Google works with so many different websites all over the world.

In theory, dynamic retargeting should work great. In practice? Your ads will mostly show up on banners, which people are starting to ignore more and more (banner blindness), and you won’t be able to increase your sales.

If you use Facebook retargeting, however, you’ll probably have more success with your ads. All you need to do is install the Facebook Pixel on your website, use it to track the people who arrived to your site via Google ads (people who are actually interested in your product), and later on retarget them on Facebook. 

Your ad will appear on the News Feed, where people are far more engaged than on Google and tend to click more on ads. If you put in some effort into creating a cool ad, with great copy and visuals, you should have no problems making sales.

NOTE: You can get your traffic on Facebook and retarget people on Google, but retargeting on FB is generally more effective and acquiring that initial traffic from Google is definitely easier

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How to Find WINNING Products That Will Sell Like FIRE on Google Shopping Ads

WINNING PRODUCTS – Yes, it may take a village to find and test this out, and earn huge profit in the end.

So, here are some tips and strategies on how you can find the best possible products for your Google Shopping ads, i.e. products that will sell really, really well, and can earn you A LOT of money.

This tutorial will be a bit longer, but definitely worth it as it can help you out with your ads.

What to Look for in a Product for Your Shopping Ads

So, here are some things that I’m always looking for when trying to find the ideal product:

  • +$50 in sales price — If you want to run Google Ads, you must keep in mind that the numbers will be in your favor if you pick expensive products. $50 is the minimum that I stick to when choosing products, and I recommend that you do, too. Yes, you might be able to succeed with a cheaper product, but the more expensive the product, the easier it will be for you to sell it. Remember, Google Ads is quite expensive and just because your product is cheap, doesn’t mean the ads will be, as well.
  • Low brand loyalty — If you want to sell phones, laptops, and similar items, you have to remember that people usually buy branded tech products (Apple, Samsung, etc.), which is why I think it’s a good idea to look into no-name products with little to no brand loyalty.
  • Solves a need or is functional — In the ideal scenario, your product should be able to solve a problem that people have or at least be functional. Gadgets are a good example of this — smart locks, anti-theft backpacks, and other dropshipping products that have a very specific purpose.
  • Belongs to a “deep” niche — If you run a niche store, you want your focus to be on a deep niche, because the more specific your niche is, the less the product matters. How come? If you become an authority in your niche, people will be much more likely to buy from you, because you will have exactly what they are looking for.
  • Differs from the competition i.e. it is unique — My advice is that you avoid selling the same model like everybody else — if you opt for the same one, the “price war” becomes inevitable and it gets much more difficult for you to achieve some profit.
  • Less is more, in terms of competition — This doesn’t really come as a surprise, I know, but a lot of people in the dropshipping space actually go looking for validation in order to see if there is a market for a certain product. Still, it’s always better to have less competitors and try to create your own successful niche or product. That way, people will have only you and maybe two other competitors to choose from, instead of you and 30 others.

Obviously, you don’t have to tick all of the boxes that I mentioned once you start searching for a product, but the more boxes you tick, the higher your chances get for finding that one winning product.

How to Search for Your Winning Product

I used AliExpress to find a product, but you can use any supplier that works for you. I will show you how to do a quick research for a general store product, but that can also be applied to niche store products.

Step 1: Find a Product on AliExpress

When looking for products, I recommend that you get some inspiration on the home page first. On AliExpress, you can scroll to infinity and beyond, and easily find some really hot products which you can use. You don’t necessarily have to use bestsellers, but you’ll find them on the home page, too.

Now, if you have a general store, you can use any product that you want, but my suggestion is that you go to certain categories and see if there’s anything for you in one of them.

So, let’s say that we want to use something from the Home Improvement & Tools category. I picked Night Lights as an example.

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How to Set up a Google Display Campaign and Sell Products on Your E-com Store

Network type that people run varies from one affiliate to another. When it comes to E-com though, most prefer to use Shopping or Search.

In this guide, I will be sharing you some tips on how you can get started with Google’s Display network for your own business and whether it’s a good fit for you at all.

Step 1: Create a New Campaign in Google Ads

What I’ll do first is open up my Google Ads account, and click on the plus sign to create a new campaign. You want to choose to create a campaign without a goal’s guidance on the next screen.

Next, choose Display as your preferred campaign type, and then select a campaign subtype. You can either go with Standard or Gmail. In this case, we’ll be using the Standard Display campaign.

In the box below, enter your website (you can use anything if you’re just testing this out), and then click on Continue.

Now, I’ll be honest. I believe that for small and medium e-commerce businesses, the highest potential for success have Shopping ads, then Search, then YouTube (because the CPCs are so low), and then finally Display. So, why am I showing you this if it has the least potential out of the four? Because it can still be quite powerful if you do everything the right way.

Step 2: Customize Your Campaign

Give your new campaign a name — Display Campaign Test will work just fine — and then choose the location where you want your ads to be seen. Let’s choose the US, for example.

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