Creatives are the main lever you control on most traffic sources. This page follows the order I work in: research what already runs, pick the angle, produce the ad, then test the landing page behind it.
Ad platforms change their rules and tools often. Treat the older spying guides as process guides and check the tool’s current interface.
Research what already works
Start from ads that are running and spending, not from a blank page.
- How to Use Google Ads Transparency Center to Spy on Competitors Ads – using the free Google Ads Transparency Center to see competitors’ ads.
- 5 Best Ads Spy Tools on FB, Native, Push and Mobile – the main spy tools for Facebook, native, push and mobile compared.
- The AdPlexity Spying WIKI – The Most Comprehensive Step-by-Step Tutorial in 2023 – 8 Top Spying Strategies Revealed! – the step-by-step AdPlexity spying wiki.
- My 3 Stage Spying System – my three-stage spying system.
- Top 7 Competitor Analysis Tools To Spy on Your Competitors in 2023 – competitor analysis tools beyond ad spying.
Find the angle
The angle decides the click. These cover how to find and test them.
- How to Run an Offer From Scratch – Angles & FB Strategy [Free Guide] – running an offer from scratch: angles and Facebook strategy.
- [Very Important] How to Make Money on Facebook – The First Step – ANGLES – why angles are the first step on Facebook.
- HOW to get Amazing Angle Ideas for your product/service/affiliate offer – where to get angle ideas for any offer.
- How to Write Perfect Marketing Angles for App Install Campaigns – 3 Tried and Tested Strategies – angle formulas for app install campaigns.
Make the creative
Video, UGC and image ads, with scripts and examples.
- 10 Video Ad Tips That Turn Viewers Into Leads (With Scripts You Can Steal) – video ad tips with scripts you can adapt.
- The Cheat Sheet for AI UGC: How to Target Every Age Group – AI UGC: matching the creator to each age group.
- How AI Changed My Creatives Completely – how AI changed my creative workflow.
- The BEST 48 EMOTIONS to Make KILLER Banner Creatives – emotions that make banner creatives get clicked.
Test the lander behind the ad
A winning ad on a weak lander still loses money.
- Your Landing Pages Are Killing Your Profits (Here’s the Fix No One Talks About) – the landing page problems that quietly kill profits, and the fix.
- The Best 10 Tips for Creating High-Converting Landing Page – ten tips for high-converting landing pages.
- How to A/B Test Landing Pages without Losing Social Proof on your Facebook Ads – A/B testing landers without losing Facebook social proof.
- [NEW GUIDE] How to Optimize Your Landers to Make More Money! – optimizing landers step by step.