Paid traffic without a tracker is guessing. This page puts my tracking articles in the order you actually need them: understand what a tracker does, pick one that fits your traffic and budget, set it up properly, then use the data to cut losers and scale winners.
Some setup guides are a few years old. The tracker interfaces have changed since, but the logic (campaign, offer, lander, postback, tokens) has not. Check the vendor’s current docs for exact button names.
Start here: what tracking actually does
If postbacks and click IDs are new to you, read this first.
- What is a postback URL and what does it do? – the shortest explanation of the server-to-server postback that every tracker relies on.
- Forget HYROS, Here’s Ad Tracking Solution for Facebook Ads (cAPI) That’s Free To Try – tracking Facebook ads through the Conversions API without paying for an expensive attribution tool.
Choose a tracker
Start with the comparison, then go deeper on the trackers that fit your setup (cloud vs self-hosted, budget, traffic volume).
- Top 10 Best Affiliate Marketing Trackers in 2026: Pros, Cons, and Pricing – side-by-side pros, cons and pricing of the trackers affiliates use most.
- Voluum Pricing, Alternatives and How It Compares To Other Trackers – what Voluum costs and how the main alternatives compare.
- RedTrack Review 2023, Affiliate Marketing Ad Tracker, CPA Network Tracking Solution – my RedTrack review: features, where it fits and who it suits.
- Binom Tracker – The Top Self-Hosted Tracker – 1+ Year Later Review – Binom after more than a year of use – the case for a self-hosted tracker.
- BINOM TRACKER – Self-Hosted Tracker used by top affiliate Pros – how Binom works and why high-volume buyers run self-hosted trackers.
Set it up properly
Most tracking problems are setup problems. These walk through the pieces that usually break.
- Complete Guide to Using RedTrack – The #1 Alternative to Voluum – the complete RedTrack walkthrough series, step by step.
- How to Create A Custom Tracking Domain on RedTrack with SSL enabled – custom tracking domain with SSL, so your links are not on a shared, flagged domain.
- (RedTrack 101)How to Setup and Properly Track Your Ad Campaigns on Facebook and Tiktok After IOS 14.5 Update – tracking Facebook campaigns correctly in RedTrack.
- How to build your API based offers, on own domain, and use Redtrack to track everything with NO redirect so it works on Google – #1 Tracking Tool – API-based offers on your own domain, tracked end to end.
- How to Create a Link Shortener for Your Facebook Ad Campaigns with RedTrack – branded short links for Facebook campaigns.
Read the data and optimize
Tracking pays off when you act on it: placements, tokens and bulk changes.
- How To Read Campaign Data in RedTrack & Optimize a ZeroPark Campaign – reading campaign data in a tracker and optimizing a Zeropark campaign from it.
- iAmAttila’s Mobile Popunder Traffic Sources Guide with Tracking Tokens for Voluum! – tracking tokens for popunder sources, so you can see which placements make money.
- Productivity Tip: How To Add Offers in Bulk To Your Affiliate Tracker and Save Tons of Time – adding offers in bulk to save hours of manual setup.