Real Life Case Studies – Mortgage Leads on Facebook

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I’m part of a super awesome FB Group owned and operated by my friend Tim Burd on Facebook named Facebook Ad Buyers.    Someone just posted an interesting question,  where they ask what could be going wrong, they spent $200 on advertising on FB, laser targeted yet no leads.     We run a lot of lead gen and here’s my answer that will def help solve their problems.

The original post said

“Running this as Lead Generation to New Jersey homeowners for mortgage leads.

Age 25 to 55, income $50K to $250K, full state of NJ, narrowed to homeowners.

About $200 into the campaign with zero leads.

Relevancy score of 5.

Any thoughts or ideas are welcome and appreciated.”

Here’s the ad:

 

Here’s my advice on what to do, to run a profitable mortgage lead gen campaign on FB:

This is what I’d do.

1. I’d get an awesome article written on the benefits of refinancing your mortgage.

2. I’d run an add targeting people in New Jersey for broad keywords on google/bing and get them to click and visit the refi article on website; where i’d place the FB Pixel.

3. After I get enough hits, (minimum 100 from New Jersey) I’d generate a lookalike audience.

4. Next I’d come up with two different angles and 3 different images. 1’d throw them into 1 adset, so I’d have an adset with 6 ads, which I’d duplicate 3x total. So I’d have an adset with 18 ads in it (3×6 same post ID) – Now I’d target broad in new jersey, and lookalike audience I generated.

I’d run this for 72 hours, at $100 per day to see which ad gets the best result.

Since FB optimizes at an adset level, i’d run at this budget to get enough data… once I know which ad gives me leads I’d continue to find related images and or even try video ad made from related images, or one of those cool cartoon animations.

Try that let me know if it helps; this method works well for us (we do a ton of lead gen in finance and insurance)

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3 thoughts on “Real Life Case Studies – Mortgage Leads on Facebook”

  1. Nice tips about Facebook ads.
    these looks like actionable. i am going to apply now.

    Can you also tell me about LinkedIn or Twitter ads (If possible) as my most of the audience spend time on that platform also.

    Keep up good work..!!

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