How to Generate Mortgage Refinance Leads Using FB and Instagram Ads

Do you want to know what is the great way and how to get mortgage refinance leads through Facebook and Instagram ads?.

What most people usually do when they want to generate leads is try to target homeowners using the data provided by Facebook. However, this task often ends up being a lot more difficult than initially imagined. Why? Well, the main reason for this is because it’s hard to find actual home owners nowadays, especially those looking to refinance their homes.

So, what’s the best thing to do in this situation? How do you find those people that you want to target?

The answer lies in using third-party data.

Which third-party tools/platforms can help you out?

There are a couple of great options that you can rely on if you want to obtain third-party data for your ad efforts, including PropertyRadar (although they currently cover only five states in the US), AtomData, and CoreLogic (thought of as the best one when it comes to obtaining property information).

All of these tools are meant to help you find information about homeowners and their mortgages, including interest rates, property values, home types, significant dates (e.g. expiration purchase months), and a lot more.

A good idea in this case is to go ahead and give all of these platforms a try, in order to get the best possible picture about the people you want to target. The results you get will be far more detailed than data you would get from Facebook.

Now that you know which tools to use, let’s move on to creating a campaign that will generate your mortgage refinance leads.

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How to Price the Leads You Generate

Pricing Your Leads is not as hard as you think, and in this short post I’ll explain how we do it when we target people that are spending money on advertising their business via Google Search PPC.

But first, a little foreword for affiliate marketers – Lead Generation is one of those verticals that Facebook and Google will never, ever kill with their endless policy updates.

Every business in the world needs leads to survive, so if you are sick of getting banned non-stop, not getting enough cap on offers, and you just want to invest more into something stable then lead gen could be your golden ticket.

To find the best price to sell leads for, what you gotta do is fire up google adwords keyword tool, then type in your main keywords.

Let’s say roofing companies

See what the top of the page bid average is, let’s say its $25 for 1 click.

That means that the advertiser who is appearing on the first page for the keyword roofing companies is paying on average $25 for a single click already.

Not every click turns into a lead for them so as a general rule for adwords search PPC, a 20% conversion rate from click to lead is a good number to use. Of course your CR can be higher if you optimize your landing pages, and/or have an offer most won’t refuse but that’s another story.

Assuming their CPC cost is $25, and 20% of clicks turn into a lead that means they need to spend on average $125 to get 1 lead.

So there you go, you can charge them $125 per unqualified lead.

Or take it a step further, and pre-qualify the leads, and send them warm leads that have a higher chance of buying for way more than $125 per lead.