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How to find people most likely to buy your Shopify products? [Quick Guide]

Shopify is hard as hell, it’s not uncommon to blow $10,000 to test 100 products, and lose $9000 in the process. When you ask people how do you target your products, most will always tell you BROAD. Which is total bullshit, and it’s a sure way to lose all your money really fast. (Unless you already spent a million bucks plus, and you have a trained pixel, but that’s another story not all of you starting out can proudly be in possession of).

So HOW DO YOU maximize your chances to succeed and find the peeps most likely to buy your SH*T? ūüėÄ

Facebook audience targeting / interest targeting / keyword targeting coupled with the NARROW down function.

Let’s say we are trying to sling a cooking related product, going broad would mean targeting everyone in the country thats a woman, maybe 25+ right? That’s like over 30 million people, too much. Even if you narrowed it down by using the “COOKING” interest keyword, it’d be way too broad. You see the way fb works is their algo will automatically throw anyone in that liked anything related to cooking, and this does not mean that person loves to cook; hell no. Maybe they watched America’s Test Kitchen once, and liked the show, or they are fans of Gordan Ramsay just because they ate at his restaurant. THIS WAY IS THE SURE WAY TO BANKRUPTING YOURSELF!

The right way to go is to go after the passionate people, you find them by starting with the broad keywords like COOKING, and then narrowing that down with RECIPES, and then adding in some MAGAZINES like Taste of Home, and even more magazines, like Cooking Light, and more magazines like COOK’s Illustrated Magazine.

Now the tards at Facebook took away one of the best ways to explore a niche and get the truly the best targets passionate people in that niche love – aka the affinity score. But that’s ok, we can use Google. For magazine’s just type top NICHE magazines, NICHE organizations, NICHE clubs, and the list goes on. Then you take these names, and add them into your targeting.

Here’s how cooking is looking for me, narrowed down through 5 layers:

As you can see, the audience is 12000 only Рyes, yes I know when you talk to people they will say they love their audience to be 2-5 million, that is the sweet spot.   REALLY?   Why is that the sweet spot, do they explain?  Or do they explain how they got to that audience size?

You see, ¬†the smaller the audience size the better as long as you are targeting and narrowing it to be the most passionate. ¬† Facebook is so damn smart, that if you run ads to these guys and the product does well, ¬†then you can generate a LOOKALIKE based on everyone that clicked through from this audience, and then you will have your 1 mill, 2 mill…. 5mill audiences that are very much like the people in your super passionate narrow audience. ¬† And that is where scaling begins.

Hope you liked this quick one,  until next time!

[ECOM 101] How to Add Products to Your Shopify Store Using Oberlo

If you are not using OBERLO to add products to your drop shipping store, then you should. ¬† ¬† Doing it by hand is so yesteryear. ¬†Anyways, here’s a quick guide that I wrote for my staff so they know exactly how, why, and what we do in order to add products to our store. ¬† ¬† ¬† I have written notes on the screenshots in red, you might need to click to view the full image sizes to see what they say (if interested).

Pull up the products you imported/added to your Oberlo

The main product page will have Product, Description, Variants, and Images.  These tabs let you set everything that needs to be set when importing your product.

 


 

One important thing to note is the link to AliExpress product preview. ¬†Or this red button down below. ¬†You want to press this and open a preview of the product on ali in a new tab/window. ¬†Hopefully you are working with a dual monitor setup, in which case you can throw that to the left or right monitor and have Oberlo product edit screen open. ¬† ¬† You will then be able to come up and write the product titles/descriptions really fast and efficient while looking at the product on the other screen. ¬†If not, then you better become fast at switching between windows/tabs ūüôā

 

When adding products, it’s very important to also select the right collections,

 

You will also want to select or add in the product type, and some tags that most relate to your product like this:

 

Next up, comes the description of the product. ¬† Many aliexpress products come in Centimeters; ¬† sadly Americans use Inches and Feet, the imperial system so you will have to whip out a converter and convert the cm’s into inches so they can understand the sizes. ¬†Same goes for weight. ¬† ¬† ¬†Write an interesting and catchy description for this product, and include the product specs after it – or if you are a bad ass, ¬†tie in the product specs into the text, and bold them so they are eye catchingly easy to find. ¬† ¬†If you suck at writing descriptions, ¬†hit up bannerslanders.com, and ask about their description writing services for ecom.

 

Next up, variants. ¬†This is imported by default in Oberlo, and it usually is spot on, however sometimes they add weird numbers or words into the Variant description boxes like you see below, so it’s important to make it look nicer by fixing it up a bit.

 

A ton of images are grabbed by oberlo, and some are auto selected. ¬†It’s important to review this tab and make some adjustments either by adding kick ass pictures from the selection or ommiting pictures that contain watermarks, logos or foreign text.

 

When all is said and done, ¬†all you have to do is press the Push to Shop button to get the product live in your store, and that’s it. ¬†Not rocket science is it? ūüėÄ

What bank accounts does Stripe support?

Stripe, ¬†the best solution to accept credit cards on your Shopify store. ¬† Only problem, ¬†they only support a limited number of countries. ¬† ¬† For internet marketers based in the countries of support, it’s smooth sailing, but if you are not in these countries your 2nd bets for a merchant account are bleak. ¬† ¬†They often charge more fees (which right away give you a disadvantage) or they take visitors of the site, or interrupt the user flow with verification screens.

So what can you do to open a Stripe account then?   For many,  opening a UK company or a company in the countries that stripe supports is the solution.

But which bank accounts, in what countries/currencies does stripe work with?

Here’s the list you’ve been looking for:

  • Austria
  • Belgium
  • Denmark
  • Estonia
  • Finland
  • France
  • Germany
  • Gibraltar
  • Ireland
  • Italy
  • Luxembourg
  • Netherlands
  • Norway
  • Portugal
  • Spain
  • Sweden
  • Switzerland
  • United Kingdom