Shopify is hard as hell, it’s not uncommon to blow $10,000 to test 100 products, and lose $9000 in the process. When you ask people how do you target your products, most will always tell you BROAD. Which is total bullshit, and it’s a sure way to lose all your money really fast. (Unless you already spent a million bucks plus, and you have a trained pixel, but that’s another story not all of you starting out can proudly be in possession of).
So HOW DO YOU maximize your chances to succeed and find the peeps most likely to buy your SH*T?
Facebook audience targeting / interest targeting / keyword targeting coupled with the NARROW down function.
Let’s say we are trying to sling a cooking related product, going broad would mean targeting everyone in the country thats a woman, maybe 25+ right? That’s like over 30 million people, too much. Even if you narrowed it down by using the “COOKING” interest keyword, it’d be way too broad. You see the way fb works is their algo will automatically throw anyone in that liked anything related to cooking, and this does not mean that person loves to cook; hell no. Maybe they watched America’s Test Kitchen once, and liked the show, or they are fans of Gordan Ramsay just because they ate at his restaurant. THIS WAY IS THE SURE WAY TO BANKRUPTING YOURSELF!
The right way to go is to go after the passionate people, you find them by starting with the broad keywords like COOKING, and then narrowing that down with RECIPES, and then adding in some MAGAZINES like Taste of Home, and even more magazines, like Cooking Light, and more magazines like COOK’s Illustrated Magazine.
Now the tards at Facebook took away one of the best ways to explore a niche and get the truly the best targets passionate people in that niche love – aka the affinity score. But that’s ok, we can use Google. For magazine’s just type top NICHE magazines, NICHE organizations, NICHE clubs, and the list goes on. Then you take these names, and add them into your targeting.
Here’s how cooking is looking for me, narrowed down through 5 layers:
As you can see, the audience is 12000 only – yes, yes I know when you talk to people they will say they love their audience to be 2-5 million, that is the sweet spot. REALLY? Why is that the sweet spot, do they explain? Or do they explain how they got to that audience size?
You see, the smaller the audience size the better as long as you are targeting and narrowing it to be the most passionate. Facebook is so damn smart, that if you run ads to these guys and the product does well, then you can generate a LOOKALIKE based on everyone that clicked through from this audience, and then you will have your 1 mill, 2 mill…. 5mill audiences that are very much like the people in your super passionate narrow audience. And that is where scaling begins.
If you are not using OBERLO to add products to your drop shipping store, then you should. Doing it by hand is so yesteryear. Anyways, here’s a quick guide that I wrote for my staff so they know exactly how, why, and what we do in order to add products to our store. I have written notes on the screenshots in red, you might need to click to view the full image sizes to see what they say (if interested).
Pull up the products you imported/added to your Oberlo
The main product page will have Product, Description, Variants, and Images. These tabs let you set everything that needs to be set when importing your product.
One important thing to note is the link to AliExpress product preview. Or this red button down below. You want to press this and open a preview of the product on ali in a new tab/window. Hopefully you are working with a dual monitor setup, in which case you can throw that to the left or right monitor and have Oberlo product edit screen open. You will then be able to come up and write the product titles/descriptions really fast and efficient while looking at the product on the other screen. If not, then you better become fast at switching between windows/tabs
When adding products, it’s very important to also select the right collections,
You will also want to select or add in the product type, and some tags that most relate to your product like this:
Next up, comes the description of the product. Many aliexpress products come in Centimeters; sadly Americans use Inches and Feet, the imperial system so you will have to whip out a converter and convert the cm’s into inches so they can understand the sizes. Same goes for weight. Write an interesting and catchy description for this product, and include the product specs after it – or if you are a bad ass, tie in the product specs into the text, and bold them so they are eye catchingly easy to find. If you suck at writing descriptions, hit up bannerslanders.com, and ask about their description writing services for ecom.
Next up, variants. This is imported by default in Oberlo, and it usually is spot on, however sometimes they add weird numbers or words into the Variant description boxes like you see below, so it’s important to make it look nicer by fixing it up a bit.
A ton of images are grabbed by oberlo, and some are auto selected. It’s important to review this tab and make some adjustments either by adding kick ass pictures from the selection or ommiting pictures that contain watermarks, logos or foreign text.
When all is said and done, all you have to do is press the Push to Shop button to get the product live in your store, and that’s it. Not rocket science is it?
Stripe, the best solution to accept credit cards on your Shopify store. Only problem, they only support a limited number of countries. For internet marketers based in the countries of support, it’s smooth sailing, but if you are not in these countries your 2nd bets for a merchant account are bleak. They often charge more fees (which right away give you a disadvantage) or they take visitors of the site, or interrupt the user flow with verification screens.
So what can you do to open a Stripe account then? For many, opening a UK company or a company in the countries that stripe supports is the solution.
But which bank accounts, in what countries/currencies does stripe work with?
I am going to tell you a great and easy way to make more money by harnessing the power of Google Adwords. This is an awesome method if you are doing Shopify/ecommerce and looking for more ways to scale and cash in on the brand awareness your competitors might have built. I don’t have a lot of time right now to yap away on mumbo jumbo, so here is how you do it:
Step #1 – make a list of your competitors, brand name, URL, and top products. Step #2 – create new campaign on adwords, create one ad group per competitor, and dump in their brand name, domain name, and top product names in this AG. Step #3 – send the traffic to your product. These are people look to buy already, why not steal your competitors clients and have them buy your stuff?
Works great if you are selling what everyone else is; especially if you are ripping and running other peoples ecommerce products that built a brand name already. Think of all the options!
Are you interested in getting into ecom but don’t have an idea where to start? You are going to love this, because I am going to share a premium method with you for free that we use with my team to find products that sell!
This method is going to cost you nothing more than time, and some creative energy. It will also work best if you already have a niche you are passionate about, or one that you would really like to get into. For me, this is quad copters and that is what I am going to use in this guide today as a keyword niche reference.
Okay first things first, you need to open your browser and type in www.google.com
At the google search page you will want to type in the following syntax: site:myshopify.com “keyword”
so for me, it will be site:myshopify.com “quadcopter”
The results are going to bring up a lot of shopify sites, the next thing we’ll want to do is click to visit them all. CMD+CLICK or CTRL+CLICK works best to open them in new windows/tabs.
Then on each site, we want to find the best selling product. Many shopify owners hide this function so their competitors can’t see what the best selling products are, but there’s a cool ‘hack’ if you will to find out.
For this to work you must go to the main product display page that shows multiple products, then in the top URL you want to append the following code:
And that’s it, if they didn’t disable this, simply hid it on their theme, you will find the best selling products.
Next, you should make a list of the top 5 products, write down their name and price on site, and save their main images. Chances are they are using images from the wholesaler/factory (the drop shipper), you can go to images.google.com and search using image to uncover the product on aliexpress. After you located the product, take note on what their price is for product + shipping (if any). Now note these down in your document.
You then take the listed price the shopify store is selling the item for, and minus the product cost + shipping to determine the margin.
When you have the margin, you know if there’s a chance for profit here or not. I prefer to find products that have at least 2x the product cost in margin. Say you find a product for $10 on ali express, and they sell it for $29.95 on a shopify store. That means that you have $10 for product $10 for marketing cost (think facebook ads), and $10 potential profit (of course there’s minor expenses in that, but it’s a good general rule we like to follow)
Have fun finding cool products to sell and make some money!
A $x,xxx,xxx super affiliate that used to run sweeps and nutra cloaked on Facebook has hit me up asking if I have some great courses for shopify I can recommend.
I went through a lot of courses, investing over 279 hours watching course after course. Trust me, you don’t want to do what I did. Time is money, and there’s just too many shitty courses out there – I’ve seen them ALL. So when he asked I told him, I know just the right one for You!
This isn’t the first time someone asked me to recommend a shopify course, but I’ve just been to busy getting shit done to really take 5 and address the Q.
Without a doubt, e-commerce is the future of affiliate marketing and you can make a LOT of money if you approach it as a business.
Did you just see that? I just mentioned approaching it as a business. If you think it’s throw it up, run and reap profits – you are mistaken. This is why the course I am about to preview is awesome, it really teaches how to start an online store as a real business from all the many moving parts simplified.
Before I jump into the details, let me tell you a great story.
When I first dabbled with shopify, that is when an affiliate I know, lets call him George, also started a store. He ran up and scaled his FB ad campaigns, that he was spending $10,000 on ads every single day. His revenues generated in the store were around $25,000. You might be thinking, OH MY GOD, he was making $15,000 profit! Well he thought too, but unlike affiliate marketing, here he had a lot of costs, and not just product costs and advertising cost. To make a long story short, George didn’t last long and only after around 7 weeks, he was done with ecom. Paypal froze all his money, and people filed chargeback after chargeback for not receiving his item. Sure he pulled in six figures in revenue in a short period of time, but after all the costs and expenses he didn’t expect, because he approached this as an affiliate where you send traffic to CPA network, get paid, minus your ad costs and hosting costs and drink champagne.
This is VERY common mistake when affiliates switch from the affiliate world to e-commerce, that’s why a HUGE % of them fail and fast.
And the reason? They DO NOT Approach it like a business, a REAL business with many, many moving parts.
If you don’t understand e-commerce, and think the grass is greener you could be making the biggest mistake of your life, that will end up costing you a fortune.
In order to ‘do e-commerce well’ and build a store that will translate to profits you have to do the following:
-Research and test products and their quality
-Implement an amazing customer service team
-Offer great return policies
-Accept multiple ways of payments (Credit Cards, Paypal, etc)
-Have your marketing down to a tee
-Utilize retargeting and re-marketing/re-targeting
-Send out newsletters
-Follow major holidays and events, and create special sales around it
-Manage stock and fulfillment
-Do conversion testing, and run split tests to improve conversions
-Process refunds fast to avoid chargebacks
-Manage your merchant accounts to keep your complaints low, and MIDs healthy
-Do proper accounting, and file for taxes.
-Spend money on legal advice, tax advice, and other speciality advice to avoid trouble down the road
Seems crazy how many parts there are to an e-com store if done correctly right? And this is just the tip of the iceberg that comes to mind real quick, there are many, many more you have to address each and everyday, and create systems and teams for in order to ensure you won’t disappear in a few weeks or months, and this will be your main bread winner.
The problem is, no one can tell you step by step the above. You can read on the forums, here about the chit chats, and take part in masterminds. The truth is people give HORRIBLE instructions, and what might be easy for them will be hard to you.
You might be now thinking, but I heard e-commerce is just throwing up a shopify store, importing some products using oberlo, then testing what works, and scaling!
I am living proof, because I made these mistakes and jumped right in. You can read about my experiences on my blog somewhere, just search for Shopify.
I failed because:
-I thought its EASY to do e-commerce
-I wasn’t prepared for all the hassle that comes with dealing with end users, who will take your soul for $7.99
-I wasn’t ready for the huge workload that customer service and fulfilling and managing orders requires
-I didn’t know accounting is so important
I’m going to be honest with you, if you want to make it in the e-commerce game, all you have to do – ready for it?
BUILD A STORE WHERE YOUR CUSTOMERS ARE THE MOST IMPORTANT, NOT THE PROFITS!
This is going to help ensure that you won’t have any issues like losing your money on frozen Paypal accounts, you won’t end up making zero, even though your ROAS (return on ad spend) is 300% and you will have a lot of happy customers who will tell their friends, and come back to buy MORE from you.
This is what is going to make the difference, this is what is going to set you apart and provide value.
Here are 8 reasons why the Shopify course I am about to reveal is so effective:
-It teaches you how to properly plan out your online store from selecting the right niche that is validated to branding and picking products.
-Shows you step by step how to setup and configure Shopify, edit the theme, get the custom apps setup and configured, organize your products into categories and create special collections plus all the little pieces you need to give your store’s visitors an amazing user experience.
-Explains where to source your products and how to fulfill them, covering both manual and automated means to help you run a tight and efficient ship.
-Teach you how to setup Facebook campaigns, how to create effective ads, what Facebook ad objective to use, how to setup and configure your pixels, and how to scale and optimize the profitable ones.
-How to monetize the back-end, you will learn how to squeeze every last drop of money out of your customers and get them coming back to buy more stuff from you for effectively $0 ad cost. This is what you will never learn on forums as no one talks about it.
-Facebook Product Ads and Dynamic ads which will supercharge your ROI by retargeting using advanced tricks the people who came to your site but didn’t buy. You will learn in deep how the super pixel of Facebook works, and what you can do to use it in your favor to make even more money.
-Day to Day ops, how to keep your customers happy and your business growing. You will learn all the details that go into making a brand, and a business you are proud of. Remember in affiliate marketing, when someone asked what you do, it’s never a clean answer. I know, I am a WEB DESIGNER or so they think hahaha.
This is why THIS Shopify course is the BEST. It really is a full business in a box, from A to Z that you can learn and master if you approach it with the right mind set – the customer being happy is the most important value proposition!
For instance, when you sign up at www.shopifystorepros.com you are going to receive the course broken into different segments, all in videos you can watch, they also provide downloads (course notes) you can print out for quick reference.
The beauty of this course is it’s so well put together that even if you only take in 50-60% of it, you are going to be BETTER off than those affiliates who made the switch, and jumped right in without the RIGHT approach.
Anyway, hope that helps you understand why I know this is one of the best Shopify courses out there.
FTC Notice: This was a review of the #1 shopify e-commerce video course by ShopifyStorePro by Matt Stefanik & Nick Fielding. This article included product placements, where the author may receive a commission when someone clicks on the links. You may purchase access to this video course right here.