How I start A Brand New Vertical/Offer I Never Ran Before – Legal Lead Gen

Ever wonder how to start a campaign from scratch for a niche you’ve never, ever worked in before?  

You know when you see on a revenue report by a CPA network that they are doing huge volumes on an offer, but it’s so alien to you, you’re like WTF how do I jump on this and run it?


In this guide I am going to show you how I do it!   Starting with the tip from my CPA manager.

I received the link and some examples of ads they’ve used to push this new legal offer.

I immediately fired up my spy tool MagicAdz, and plugged in the offer URL.

Right away, I was presented with a shit ton of ads, many running for 1-2 months.  YAY that’s a great sign, it means it’s profitable.  If it wasn’t people wouldn’t be spending so much on expensive traffic on Facebook in the USA right.

Next time, I sorted the results by total number of likes, and then I opened each ad.

I watched the ad, took notes on what the content of the ad was (video/image) – if video, what kind of clips used, what kind of words, what was the fb ad text, what was the headline etc.

Next, I dove deep into the comments, to get ideas for my own variations of ads to create.  COMMENTS are HUGE, HUGE source of great angles  (I’ve learned this from my days many years ago running T-shirts when people would tell me, exactly what kind of t-shirt they wish we had for sale).

After making note of the comments, I sent the project brief over to AdsBabe and ordered a bunch of videos.

While waiting for them to make those vids, I started looking inside audience insights for targeting options.    I started with the most generic term I could think of, and branched out from there for suggested keywords with high affinity. 

I also sent a message on Skype to my rep, to ask what’s the best kind of targeting for this offer, what do they recommend? And he told me its people 40+   so I narrowed my results on audience insights even further.

While I continued to wait for my video ads to be done, I placed the pixel and got the landing page ready.  I am going to be using a proven landing page that received a ton of traffic from my spying sessions (I checked which lander did the best by using the super expensive similarweb pro, it’s like $1200 per month but we use it, because you need tools to make money). 

The LP was ripped & cleaned by Banners&Landers in 1 hour, and I asked them to upload it to my domain which is an aged domain with SSL on it because it’s better be safe than sorry esp since FB is freaking paranoid.

The vids ads still didn’t come in after around 8 hours, so I created a FB page, and launched a page likes campaign to get at least 20 page likes for it, and posted a bunch of interesting memes and quotes and articles from other sites related to the niche im doing.

Finally when the ads came in the next day, I created a CBO campaign, with $200 budget, targeting 40+ USA and in it, I placed 8 adsets.

Every single adset had a different single interest target I built from audience insights that was at least 1 million people.

I uploaded my campaign, and I prayed to the ZUCC God that he won’t insta ban me…

   1 hour later all my ads were approved.  SWEET !! Didn’t get banned! 

I let it be, and let the campaign run for a day before looking at stats.

The next day, I stopped all the adsets that spent my CPA payout, and got zero leads/sales.   I duped the ones that got conversions and let it run again. 

That’s basically it, the rest will be covered in another post on how I scaled it and optimized it to lower the CPAs to make more $$$

The follow up will be posted inside iAmAffiliate premium community,  the best $49 you can spend to learn actual tricks that make money right now.   No newbie stuff, just advanced to the point guides like this one!

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How To Optimize $2955.70 worth of data in RedTrack

Been running a campaign at $250 per day for the past 2 weeks or so promoting a lead gen offer over at Media500.

Spent exactly $2955.70
And generated $4200.00 in revenue

Total profit is $1244.29, which is round 42% ROI.

Until now, we didn’t really do much just killed the shittiest 7 ads out of 10 we launched and uploaded similar ads to the 3 best performers and just let it do its thing on it’s own.

About a week ago, we decided to throw in 3 different new landers to see how we do.

But that’s it, nothing else was touched. Here are the stats

As you can see, we’ve received 21257 clicks, and 1879 clicks on our LP’s to offer… so now we had enough ‘data’ to optimize..

So what did we do to optimize this campaign?

1. Looking at creatives. I looked to see where most of our leads came from and picked the top 3

4092327, 4082009, 4082032 and paused the rest

  1. We looked at the placements, and learned that one spent over $157 and made 0 leads. This was a big drain. We also was able to establish a ground rule based on our data. It seemed all the good placements that brought in 80% of the leads, had an LP CTR of 8% or more.

So our rule was this,

IF Placement spent more than $2 – and LP CTR is BELOW 7% == exclude

We exported the list of placements from RedTrack, and opened it in OpenOffice CALC. Inside openofficeCALC, on the top menu, we selected DATA > FILTER > STANDARD FILTER

then we entered in the stuff like this

now we had a big list of placements to blacklist…

3. Next, i checked out my 4 landers, and learned one of them did horrible and produced 0 leads, so we killed that one.

4. After that I dove in deep, and learned the CHROME BROWSER, and Android versions 7 & 8 did best – and surpisingly all FTDs’ came from WIFI and ZERO from carrier, carrier traffic cost me around $600 and barely any leads / 0 ftds.

That’s basically it, we did the optimization and already our cost per lead went down thanks to this.

So there you have it. Looking at the RedTrack data resulted in a strategy, that was implemented which helped lower the cost per lead.

How to Create An Account on AdPlexity

1.   Firstly, you need to open the AdPlexity website on your browser. Just open a browser to your computer or cellphone then go to : www.adplexity.com

You will be redirected to their homepage and you will need to choose your membership type. (In my example, I chose Desktop intelligence subscription $199.00 for each month. )

2.   After you chose your membership type, you can scroll down and you will see a yellow box stating “Login or Create an Account.” Since we don’t have an account yet, here is the next step you need to do.

3.   Click the yellow box, and you will see in the webpage 2 empty boxes with username/email and password. We will be creating an account here so choose the one below saying: “Sign up now!”

4.   You need to choose the payment type, make sure you’ll never forget as the software will not push through if you did not choose any. (In my example, I will choose bitcoins.)

5.   Now, time to fill up those spaces with your email address, Skype ID. You also need to choose a username (make sure you have 6 characters minimum to continue.) And also, don’t forget the password and don’t share it to others and confirm or re-type your password.

6.   If you have any promo code from a friend or relatives, you can type it here or if not, just leave it blank. This is just optional.

7.   Don’t forget to read the terms and conditions here, and after that tick the small box and click “Next”. You will be redirected to the next page.

8.   Since I chose Bitcoin with my tutorial, for you to complete the payment is to choose one of the following currency options. And after that, you will be prompt to the next page that you need to scan a QR code to verify the payment method or currency you have chosen.  But if you choose PayPal, you can choose whether to subscribe via credit card or you will need to log in your PayPal account to confirm the payment option.

9.   After all the successful verifications for the payments, you will then receive an email stating that you have successfully registered to AdPlexity and you can now monitor your ads.