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How to find & hire your first virtual assistant (and why)!

It’s no secret to be successful at internet marketing, You will need to build a team.    Otherwise, you are limiting your own success.  The last thing you want is to be the bottle neck of your operations. I meet and talk to a lot of affiliate marketers every day and they always ask me about my team; and how I hired my very first employee.

When it comes to hiring your first VA, people always think, oh jump on UPWORK or another freelance site and go nuts. Sure this is a great idea; however a lot of the freelancers I’ve encountered on these sites are careless; don’t take work seriously. They see work as a means to an end, and not like a professional business relationship – which for us internet marketers is bad, because we need reliable staff.   I wrote about this before, and it attracted a lot of ‘bad press’ from upwork freelancers; but – the facts still remain most freelancers think they are free so they work whenever they feel like it only; often leaving internet marketers in the grind stuck waiting and waiting and waiting.

There’s actually a way to solve this, because one thing I do agree with from all my hate comments on that upwork post is that not all of freelancers are unprofessional. So how do you find the good ones?

The trick is proper test procedures in place; that makes an applicant go through multiple tests in order to test their knowledge, and also their speed, and their work ethic (yea some of those tests get sent on weekends). And you know what, this systematized way of evaluating freelancers workers.

So why hire virtual assistants?

To remove the bottleneck and increase productivity. Say you are about to launch a campaign; that’s made up of a lot of moving parts (lets call em puzzle pieces). If you have a skilled VA; you can give them many of these moving parts while you focus your time on the $100-1000/h activities. Like talking to AMs to get the hottest new offers; or seeking out the advertiser to cut out the middle men – the cpa network.

Don’t you want to get more shit done in the same amount of time you already spend working? I bet you do!

Where to find virtual assistants?

There’s the obvious choices, upWork, eLance, Freelancer but there’s also other great resources where you can truly hire superstars – for the Philippines the following are very popular: Onlinejobs.ph, Craigslist Manila, Jobstreet. These are all sites where you need to post an ad for your virtual assistant job, and then review applicants, interview them, and go through that manual process.

How to find the perfect virtual assistant for you?

First of all, make a list of tasks you want a virtual assistant for. Let’s say you are a typical affiliate marketing – then these tasks might be;

-editing landing pages and making changes (for example swapping a product image on a skin care lander), changing the angle, etc.
-doing spying (looking for ads that relate to the offer you are running to get ideas for angles)
-entering data into voluum like offers, landing pages, traffic sources + their tokens.
-keeping tabs on expenses per traffic source, and revenue generated

these are just a few that come to my mind on the fly, but from the list you know you will need more than a pretty face that can say yes sir every other sentence.

You need someone with some basic skills HTML, CSS, research, data entry, book keeping (someone that’s organized)

In your ad you’d explain these; and then wait for applicants.

GREAT, I have my applicants, now what?

Next, you’d want to test them on all these things related to what you need a VA for. Keeping to the above example, here’s a sample of a 4 part test we’d send our applicants. We’d monitor a lot during this process; how long it takes an applicant to do a test from the moment they received it until deliver; and if they are available on weekends while we’re doing this process (if yes, that’s a good sign because it shows they are very interested in the job) and also if they pay attention to the instructions, or they just rush through it.

Test 1 – For HTML/CSS – I’d send them a page we prepared, and ask them to goto google images, and find a product named WHATEVER, then i’d tell them yuo need to swap out the current product on lander, and replace it everywhere with this product in both text + images.

Test 2 – I’d ask them to find me 10 CPA networks that are the biggest based on alexa rank. This would be the test on how they can research, and also how they can problem solve (we are looking to see what they will do with the alexa rank part, will they simply google what is Alexa, and how to find the rank, and what it means, or will they ask a question, or simply abandon the project because they don’t know)

Test 3 – Data entry, we’d ask them to create a spreadsheet on google drive, and find the top 10 highest density cities in the usa, and enter it into the excel and nicely format it.

Test 4 – We’d give them a challenging question like, our offer was paying out $40, and we were getting an EPC of 0.06, if we invested $1000 dollars, after 10000 clicks, what was our final outcome? — again you can prepare any challenging math question, it might even be missing something – you are looking for their ability to solve problems by asking questions or providing you with an answer that outlines the missing part.

And last but not least, why is a man hole cover round? :D Just kidding.

So there you have it; a test to vet your VA to make sure they can do what you need. Of course, VA’s need to be trained, and for that we usually write internal procedures (much like this guide) but very detailed which unfortunately I cannot post online.
I’ve got multiple awesome applicant’s which one to hire?

I highly recommend hiring multiple ‘winners’ if you will and giving each a ‘trial period’. Some people are masters of faking their way through an interview process, only to disappoint afterwards. That’s why we utilize a trial period with all new hires and we observe how they communicate, their availability, and the overall experience working with them.

We first ease into the work process slowly, and as we build up rapport with the employee and trust and know they are superstars, we delegate more and more tasks to it.

In conclusion, hiring your first VA can be a life changer, if you do it right. Please do not make the mistake of hiring the first one that applies, make sure you vet them properly by taking them through a series of tests. This will help get rid of the lazy ones who feel entitled; those people will not do your tests; or they will only do them if you pay them for it – this is not good attitude, and it’s an automatic NO from our end.

The more custom tailored the tests are to the actual tasks you need done; the higher the success rate will be when it comes to finding your superstar VA.

Good systems like this are the secrets of super affiliates; so use em and you will increase your profits!

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3 Step Guide to SCALE by Borrowing Your Competitors Brand Power

I am going to tell you a great and easy way to make more money by harnessing the power of Google Adwords.    This is an awesome method if you are doing Shopify/ecommerce and looking for more ways to scale and cash in on the brand awareness your competitors might have built.  I don’t have a lot of time right now to yap away on mumbo jumbo, so here is how you do it:

Step #1 – make a list of your competitors,  brand name, URL, and top products.
Step #2 – create new campaign on adwords, create one ad group per competitor, and dump in their brand name, domain name, and top product names in this AG.
Step #3 – send the traffic to your product.   These are people look to buy already,  why not steal your competitors clients and have them buy your stuff?

Works great if you are selling what everyone else is; especially if you are ripping and running other peoples ecommerce products that built a brand name already.   Think of all the options!

 

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How to Fire The Facebook Pixel When Someone Clicks A Button or a Link On Your Lander

This is an advanced guide, if you are new to affiliate marketing / internet marketing – this is not for you and will be very confusing.   This guide is also for Facebook Ads and covers advanced technique used in order to help build custom audiences, and better targeting techniques for paid advertising campaigns on Facebook.

Let’s say you are running a campaign,  diet, skin, lead gen, app installs, pin submits, eCommerce, whatever; and you want to optimize for people who came to your landing page, and then clicked the link to fill out the offer.

Wouldn’t it be great if you could optimize based on everyone who actually clicked (thus is more likely to convert) vs everyone who visited the page, many of whom then bounced from there?

There’s a way, and it’s done by using a little javascript and assigning custom functionalities to your links/buttons.

Step #1 – Grab the Facebook Pixel Code from the Ad Manager front end.  If you don’t know how to do that, read this guide from FB.

 

Here’s my ORIGINAL code I got from Facebook:

Step #2 – We need to add a custom javascript function that will “FIRE” the facebook conversion pixel.  Here’s the code we must add to the default Facebook pixel:

After we are done, we must paste the modified Facebook Conversion Pixel code between our <head> </head> section on our website; it should look like this:

NOTE: You must replace the 1150734851629733 with your own pixel ID!

 

Step #3 – Next, we need to add some code snippets to all of our links in our landing page/and or buttons as follows

For text links:

For a button:

For a link styled to look like a button:

 

Now when you setup your Facebook Ad Campaign, make sure to select Optimize for ADD TO CART; because everytime someone clicks a link on your landing page; it will fire the pixel and you want clickers, not people who just come to the lander, then leave right away.

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How to Batch Rename Adsets in Facebook Power Editor and Assign a Unique Serial # To Each

If you are reading this, chances are you are looking to ‘automate’ or take some shortcuts to renaming adsets in a way, where you will have a constant, lets say ADSETNAME and next to it, a number which acts as a unique identifier number.

Before, I used to do this by duplicating my adsets, renaming them using the mass renamer, then editing one by one to add a unique identifier, like a series of numbers from 1 to 10.

Now, there’s a super quick way to do this,

1) Duplicate your adsets
2) Select all the ones you want to rename in bulk
3) Where it says AD SET NAME, click the link below that reads RENAME USING AVAILABLE FIELDS
4) Enter custom text box appears,  fill in something for the adset name,  for example  TSHIRTS, then press the plus arrow to move it int he middle column named “Fields in this naming structure”
5) Next, look for ADSET ID, and click the plus to add it again.
6) For the additional formatting column, separate each field with –  leave that as default.
7)  Press rename, and there you go it will look something like this ->   TSHIRTS-292839823, every adset a unique identifier.

Have fun!

-A

 

 

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How To A/B Test Broadcasts & Subject Lines on aWeber in 3 Easy Steps

NOTE: This tutorial is for aWeber, my favorite email marketing tool I use to stay in touch with my blog readers.  If you don’t have an account yet,  get one here!

Split testing on aWeber can be a bit tricky since at the time of this tutorial, they removed the link under the Create a broadcast button to create one.  But not to worry; turns out its still available by accessing it via a direct URL.

I will now teach you all the steps you need in order to successfully create split tests in AWeber.

BTW, In case you don’t know what email marketing is;  or why it’s important to split test subject lines as a minimum when sending emails to a list this tutorial might a bit advanced and I really recommend you check out Frank Kern’s stuff on youtube about list building; or read Russel Brunson’s book called DotComSecrets to get familiar with the subject.

Here we go…

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[FREEMIUM Guide] $150+ per day on Facebook running sweepstakes offers

12/23/2016 – This was a premium post I did for STM earlier this year, this Xmas I decided to release it publicly, as my gift to you. This is a real, actual, working method to make big money on Facebook. It’s not a SCAM, or something other. Just read the post comments below, there are many guys making $1k/per day thanks to this guide I wrote and published on StackThatMoney premium forum. There’s a ton of other great guides like this one, that isn’t public yet, you can read here. All I ask is that you SHARE THIS by either tagging friends or pressing the share button! Happy Holidays

I’ve spent the last 8 months playing with Facebook, learning every targeting method possible and practicing and fine tuning the craft of optimization and finding passionate audiences.

Today I am going to share with you a method that can easily generate $150 bucks or more for you; if you do it right – this is an exact campaign that was making me $xxx per day on average, on auto pilot pretty much.

This method has to do with picking a popular trend in a country and then exploiting it in your favor and all the hype around it to BANK! This is going to be a long post; so go grab some popcorn!
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