Create Your First Native Campaign in 2020 Now

Create Your First Native Campaign in 2020 Now

There are so many platforms in the affiliate marketing and Native advertising is by far the most favourable traffic source to me. I have seen tons of affiliate marketers try it out recently. It became pretty much everywhere in the last few years.

It also consistently increases in traffic every year, and I can assure you it is not going anywhere soon.

In fact, according to eMarketer and looking at the video part only for native ads, it has increased over 24% last year in spent in the USA alone. 

Create Your First Native Campaign in 2020 Now

The best thing about video native ads is that people don’t usually see them as ads. They click on the creative thinking they will be taken to another article, which is something you must consider when designing your pre-lander.

Let’s see what they look like first!

Create Your First Native Campaign in 2020 Now
Create Your First Native Campaign in 2020 Now

Pro tip: You can see the traffic source name in the ads. This is a manual spying trick that I use quite often.

What To Run On Native?

This is a question that I hear all the time. To give you a proper answer, we should look at it from 2 aspects, like all other traffic sources.

1 – What traffic sources do affiliate networks accept?

I can’t recall even one incident where my affiliate manager said “no” to native traffic. It’s pretty much accepted everywhere. It is known to be of a higher quality than other sources like push, banners and pops.

So, I would not worry so much about this.

2 – What offers do native networks accept?

This is the real question because native networks are getting stricter with time. For example, most of them now require putting the word “Advertorial” on top of the pre-lander.

However, unlike Facebook, you can get away with a lot of things, like gambling, crypto and nutra, especially when you develop a good relationship with the company.

To help you get started faster, here is a list of verticals that work very well (according to me) on native:

  1. Nutra
  2. Health & Beauty
  3. Crypto & Forex
  4. Insurance
  5. Solar
  6. Education

You can of course run many other verticals, but these have been tested by me and worked very well.

The best way to find offers, in my opinion, is to always talk to your affiliate manager.

Native Spy Tools

There are many spy tools for native in the market. I will mention my top 2, but you can feel free to google or ask for more.

Pro tip: Andor issues a weekly FREE spy report on iAmAffiliate. Check it out!

1 – Adplexity Native

If you’re an affiliate marketer, you must know about this already. By far my best spy tool for all traffic sources, not just native. This one usually costs $249, but with the iAmAttila discount, you can get it for $169 per month.

I don’t think there’s any point to write much more about Adplexity; however, if you are not very familiar with Adplexity Native, I highly advise you to read How To Find Everything A Specific Affiliate Is Running On NATIVE Using Their Affid Footprint?

2 – Anstrex – Native

This is a lot cheaper than Adplexity – it’s only $59.00 per month for native only or $124.99 for native and push together.

Obviously, their inventory is not as big as Adplexity, but if you’re short on cash, this is a good option to start and get familiar with the market.

Simply search for the vertical or keywords you are after.

I will take you through how to spy on native step-by-step for this one.

Let’s say we are looking for diet landing pages in the UK.

Go to the homepage and click on the search button at the top right.

Create Your First Native Campaign in 2020 Now

Write “diet”.

Create Your First Native Campaign in 2020 Now

You need to be creative and find keywords that match your vertical. Using the same above example, you can also use “weight loss, fat, lose pounds, lose kg”.

Then filter by country in the top bar.

Create Your First Native Campaign in 2020 Now

You can also use any other filters on the top to fit your criteria like language, platform (device)..etc. 

Pro tip: Choose Gravity filter (1 to 2) to see what is working right now.

Let me illustrate the above tip! There are 2 important filters you should understand.

  1. Ad-Strength

This criteria measures the ad performance over the entire ad’s life. A value of zero (0) means that particular ad had almost no traction, and a value less than 10 means that ad had very little traction. 

This is an important measure only if you want to see the ad’s entire performance.

  1. Gravity

This criteria measures the ad’s performance over the recent few weeks, which is probably more relevant to our work. The number is usually small here: zero (0) means no traction, one (1) means the ad got traction recently, while more than one (1) means it currently has traction.

Choose whatever ad you think is relevant to your offer.

Let’s analyze an example to make sure you’ve got the full picture.

Create Your First Native Campaign in 2020 Now

And simply click on the ad and save it as an image. For the title, you can just copy and paste it into an excel sheet or something.

If you click on the image itself, you will get shown an option to reverse search the image in Bing, Google and TinEye.

Create Your First Native Campaign in 2020 Now

If you click on the ad title, you will see another page where you can download a landing page in addition to other options.

Create Your First Native Campaign in 2020 Now

If you are lazy like me ☺ just tick all the creatives you want, then click on “Zip” to download them. It will download titles and images together. However, the landing page part still has to be done one by one.

Of course, some landing pages are full of bad code you really do not want. Make sure you clean them out first or contact these guys to do it for you for a few dollars.

Create Your First Native Campaign in 2020 Now

Here is a link for the above 4 creatives I downloaded for you to understand further.

Download The Creative Examples Here >>

Now you have got a few creatives proven they are working right now for you to try.

Ideally, you would need the following for a native campaign for a good start and testing:

  • 3 Images from spy + 1 from you
  • 3 titles from spy + 1 from you
  • 3 landers from spy + 1 from you
  • 2 Offers – even if it is the same offer from different networks

Now, let’s move to the next step.

I am going to assume you know how to add an affiliate network, lander and offer to your tracker. If not, please check out iAmAttila or STM Forum for beginner guides, or just google it. ☺

Native Traffic Sources

To make it simple, there are 2 types of native traffic sources:

  1. Direct Traffic Source like MGID, RevContent and Taboola. This is where you create campaigns directly with these guys.
  1. DSP (Demand Side Platform) like VoluumDSP, Earnify and Zemanta. This is where DSP networks act as a middleman with the direct traffic sources.

If you are starting out, I would recommend you use the first option as DSP requires different techniques in terms of understanding the incoming traffic. 

Here is a list of the native sources I know of:

  1. Outbrain
  2. Taboola
  3. Nativo
  4. RevContent
  5. MGID
  6. TripleLift
  7. NativeAds
  8. Sharethrough
  9. Media.net

Let’s dive right it in on how to set up a campaign in RevContent. 

Make sure you have a campaign link from your tracker first.

If you don’t know how to do this, the below guides will take you through the whole process step-by-step.

Now, sign in to RevContent. If you are new and about to sign up, take note that you will not be able to add a credit card to pay unless you have at least 1 approved campaign. 

Click on Create Campaign Boost

Create Your First Native Campaign in 2020 Now

Choose/type your campaign information.

Create Your First Native Campaign in 2020 Now

It’s pretty standard like most traffic sources; however, in case you’re a beginner, here’s what every field means.

Boost Name 🡪 your campaign name

Bid Amount 🡪 how much you want to bid per click – CPC

Budget Amount 🡪 choose between unlimited (DO NOT DO THAT) and daily budget (DO THIS)

Optimized for 🡪 engagement means the campaign will be optimized for people to click more; however, CPA ROI means the campaign optimization will be based on pixels on the thank you page, similar to Facebook.

Branded logo 🡪 RevContent will detect the logo from your page, but you can also upload your own.

Scheduling 🡪 when the campaign will start and end.

Pro tip: If you don’t know the best bid to start with, contact customer service at the bottom right of the page and just ask. ☺ They will answer you within 10-20 min.

Look, I have an example for you.

Create Your First Native Campaign in 2020 Now

And then choose your target audience. 

Create Your First Native Campaign in 2020 Now
Create Your First Native Campaign in 2020 Now

Make sure you have selected Native from the dropdown above. And then choose other targets like country, city, devices,..etc.

Finally, add UTM if you have and any view tracking code if you want. Your tracker should do this anyway.

Create Your First Native Campaign in 2020 Now

Now your campaign is saved.

Let’s upload some creatives.

Click on Content  

Create Your First Native Campaign in 2020 Now

Add new content or choose from a previously uploaded one. Let’s assume this is your first time, so paste your URL here.

Create Your First Native Campaign in 2020 Now

And then fill in your creative details.

Create Your First Native Campaign in 2020 Now

When possible, I highly recommend using variables in your ads.

In the campaign URL, you can use the following variables:

  • City – {city}
  • State – {state}
  • Country – {country}
  • Boost Id – {boost_id}
  • Content Id – {content_id} 
  • Account Id – {acc-id}
  • Widget ID – {widget_id}

These should have been set up in your tracker already when you added RevContent as a traffic source.

In the headline, you can use the following only: 

  • City – {city}
  • State – {state}
  • Country – {country}

That’s it! Your campaign is pending approval now. It should take a few hours to get approved.

Create Your First Native Campaign in 2020 Now

Congratulations!! Now you have your first native campaign!

Summary

  • Add an affiliate network to your tracker
  • Add a couple of offers to your tracker
  • Use spy tools to obtain at least 3 creatives and 3 landers to start with plus one of each of your own
  • Create a campaign in your tracker
  • Create a campaign in RevContent or any other native source 

If you like the post and would like to see a second part of optimization and more about bidding and budget, let us know and we may do it for you.

Thanks for reading. My name is Zidan – I am an affiliate marketer and blogger at AffiliateGhost.com. I love what I do, and here I am sharing it with others.

The AdPlexity Spying WIKI – Competitive Intelligence Demonstrated Step by Step by iAmAttila – The #1 FREE Affiliate Marketing Resource

The AdPlexity Spying WIKI - Competitive Intelligence Demonstrated Step by Step by iAmAttila - The #1 FREE Affiliate Marketing Resource

Spying is a must in 2020 and beyond. If you don’t spy, you could very easily blow thousands of dollars of your hard earned money promoting an offer on the wrong traffic source that will NEVER convert no matter how awesome the offer, angle, or landing page is.

You usually need to eliminate the guess work and maximize your chances of success. Especially now, during these hard times we’re living in thanks to the Corona pandemic that has brought on a major change where millions of people are now out of work and seeking work at home job opportunities and exploring the idea of becoming internet marketers themselves.

If you want to stay ahead of the game, and actually make money in this affiliate space; you need to be very well informed. Spy tools make this possible for an affordable price; even though some might say OMG it’s so expensive $250 for a spy tool, that isn’t expensive, that’s an investment that will help you save $1000s of money; so you won’t lose it all doing stupid shit and taking uncalculated risks you don’t need.

This guide was written as the go to guide for newbies and advanced affiliates alike. It’s the ultimate WIKI you can give to new hires, new media buyers to get them up to speed; the 101 on how to spy and find stuff to base their own angles and creative ideas off of. The entire guide is featuring one of my favorite spy tools for Native, Push, Display, Mobile, and Ecom. AdPlexity. A Spy tool created by an awesome bunch of guys, who created the #1 biggest paid affiliate marketing forum on this planet named STM Forum. Join Here if you are not a member yet.

This guide features both advanced and simple spying techniques in no order; it’s quite random in fact because I am just dumping my knowledge here, hoping I don’t forget something, but if I do forget a way to spy that you’d like to know, please leave a comment and I’ll append it to this WIKI.

Before you get started, you need AdPlexity, luckily they gave my readers 30% off which can save you hundreds of dollars each month if you get the AdPlexity Suite. Click here to get your account setup >>

The AdPlexity Spying WIKI - Competitive Intelligence Demonstrated Step by Step by iAmAttila - The #1 FREE Affiliate Marketing Resource

Table of Contents

☑️How To Find Everything A Specific Affiliate Is Running On NATIVE Using Their Affid Footprint?
☑️How To Find Out Which Verticals/Offers/Niches Are The Most Popular On A Specific Traffic Source?
☑️How To Find Which Traffic Sources Work Best For My Offer? 3 Examples
☑️How To Find Landing Pages For An Offer That Work? What Kind Of Landing Pages To Use To Promote A CPA Offer?
☑️Which Ads Are Making The Most Money For An Affiliate? Spying Using Their RedTrack/Voluum Click Links And Find Out!
☑️Which Affiliate Offers Are Being Run On A Specific Publisher In PUSH?
☑️How Do I Find What Ads Are Being Promoted On A Specific Website URL Or Placement/Zone In Native?

How To Find Everything a Specific Affiliate Is Running on NATIVE Using their affid Footprint?

If you want to find all the ads, learn about which placements these ad show up for a specific affiliate, this is how it’s done.

Step #1) Find an affiliate worthy of spying. You do this by logging into native.adplexity.com and on the left toolbar select Last 7 Days, select the traffic source (RevContent in my case), then on the top right, sort it by received the most traffic. Now look for an ad in your vertical, in my vertical it’s LEAD GEN, so i naturally looked for ads that are for lead gen and found this ad:

The AdPlexity Spying WIKI - Competitive Intelligence Demonstrated Step by Step by iAmAttila - The #1 FREE Affiliate Marketing Resource
Ad on RevContent, targeting African Americans for an Auto Lead Gen Offer.

Step #2) Click through on the campaign link, prelander, and find an aff ID in the URL bar on the offer page as follows:

The AdPlexity Spying WIKI - Competitive Intelligence Demonstrated Step by Step by iAmAttila - The #1 FREE Affiliate Marketing Resource
The AdPlexity Spying WIKI - Competitive Intelligence Demonstrated Step by Step by iAmAttila - The #1 FREE Affiliate Marketing Resource
Clicking in the link inside AdPlexity took me to this pre-lander. I clicked the CTA button, and was redirected to the offer.
The AdPlexity Spying WIKI - Competitive Intelligence Demonstrated Step by Step by iAmAttila - The #1 FREE Affiliate Marketing Resource
On the offer URL, i looked in the address bar, and found the info i need the “AFF ID” in this case aff=1561

Now that you have the AFFID, we need to go back to AdPlexity and on the top menu bar select “BY ADVERTISER” and from the SEARCH in dropdown select “All Of The Above” then type the aff=1561 into the enter the query box, and hit the search button.

The AdPlexity Spying WIKI - Competitive Intelligence Demonstrated Step by Step by iAmAttila - The #1 FREE Affiliate Marketing Resource
Here’s all the ads from the aff=1561 id, when the footprint you use is broad the results won’t be 100% accurate, so you need to append more from the offer link – in this specific affiliate’s campaigns adding “aff=1561&sub=MFRB_Auto_Native” will produce way better results than the broad method.

And there you have it, now you can see all the ads that this affiliate used and which ones were the best and ran the longest. Ripping and running won’t make you easy money anymore in 2020 and beyond. You need to take the ads you found, get ideas, and make your own ads that are similar based on the best performers!

How to Find Out Which Verticals/Offers/Niches Are The Most Popular on a Specific Traffic Source?

Deciding which road you will take, and by road I mean traffic source can be a make it or break it process. Take it from me, I spent $35,000 testing over 30 traffic sources that were UNPROVEN only to lose $33,000 to find just 1 that showed some promise. That’s how COSTLY it is to test unproven traffic sources; and not for the faint hearted.

98% of affiliate marketers prefer to pick a traffic source, then run offers proven to convert on those sources. How do you find out what works on a traffic source the best? Which vertical kills it and which one to avoid? You SPY (because 9 out of 10 traffic sources, unless it’s ZeroPark will NOT tell you what offers to run or are doing well)

The AdPlexity Spying WIKI - Competitive Intelligence Demonstrated Step by Step by iAmAttila - The #1 FREE Affiliate Marketing Resource
I’m looking at EvaDav to see exactly what kind of offers are running just on their traffic source by selecting it on the left menu inside AdPlexity.

This is where AdPlexity comes in; and this is how you use it to find out which verticals/CPA Offers/Niches work best on a specific traffic source.

1. Login to AdPlexity Native for this one (although the process is the same for every traffic type spy tool they offer)
2. Select the date range of the last 30 days in the Left Menu.
3. Scroll down until you see Traffic Source, and select the one you want to run on.
4. I’ve selected EvaDav and waited a few seconds for ads to load, sorting them by received the most traffic.
5. Next, I started observing what do I see? TIP: Hit the Translate ad descriptions into English to make it easier to understand wtf the ads are for.
6. I saw Weight Loss Ads for MEN, Crypto Ads, More Weight Loss For Men and lots of Adsense Arbitrage ads with those viral top 10 style articles that are super interesting.

So there you have it, we’ve learned that Weight Loss ads for Men are a good fit for EvaDav, Crypto Lead Gen, and Arbitrage is quite popular on there. You can rinse n repeat this process for other Traffic Sources and then take notes on what you see the way I did. Then pick your niche, and start testing.

How to Find which traffic sources Work best for my offer? 3 Examples

Example #1 – You have the final offer URL

Inside AdPlexity Native (or any), click on ADVERTISER up top menu. Next on top, but on the left side click on SEARCH IN > ALL OF THE ABOVE

The offer I am going to be looking up is https://proketorx.com/

The AdPlexity Spying WIKI - Competitive Intelligence Demonstrated Step by Step by iAmAttila - The #1 FREE Affiliate Marketing Resource
Typed in the offer URL in the search by advertiser input box, after selecting all of the above for URLs to search under.

Now here’s where the magic happens. Based on the last 30 days data, this KETO offer ran on RevContent (80) and Content.ad (17). Since it was seen so many times on RevContent it’d make sense to start testing KETO offers on that traffic source. Maybe not this one, and definitely not with the same stolen angles, but your own variations and angles.

The AdPlexity Spying WIKI - Competitive Intelligence Demonstrated Step by Step by iAmAttila - The #1 FREE Affiliate Marketing Resource

Example #2 – You Have the Offer Name

You have the offer name but not the offer domain (this might happen, especially if the AM is sleeping and you don’t want to wait 6-8 hours until they wake up, but you want to get a head start on competitive intelligence)

In our case, we’re going to be looking for this offer: Keto Pro Ex

We head into our trusty Adplexity spy tool, and we click on BY KEYWORD on the top. By default, it should have the search box set to “on the landing page”. We just paste the name of our offer in “Keto Pro Ex” and hit that trusty magnifying glass to begin our hunt.

And BAM! Just like that, we get 100s of ads for the offer and quickly learn a ton of key stuff.

This Keto Offer is most popular on iPhones & Desktop Windows; MGID & Content.ad is the best place to run this offer. It’s done well in UK, CZ, USA, FR and DE. Oasis has this offer and so does Viking Clicks – if you want to get on with Oasis, tell Darren I said Hey and he’ll help get you approved!

The AdPlexity Spying WIKI - Competitive Intelligence Demonstrated Step by Step by iAmAttila - The #1 FREE Affiliate Marketing Resource
Intel tells us where we should run this offer at. The more times it’s been seen the better, that means its working there.

Example #3 – Using a Broad Keyword (Not my favorite, but it works)

Let’s say we want to promote Financial Lead gen from Media500. You know those awesome bitcoin offers. We have NO IDEA what traffic source to run it on; so what do we do? We fire up our awesome spy tool – AdPlexity and type in some BROAD keywords. Here are some ideas: bitcoin, crypto, investment

The AdPlexity Spying WIKI - Competitive Intelligence Demonstrated Step by Step by iAmAttila - The #1 FREE Affiliate Marketing Resource
I’ve entered bitcoin and already got back a ton of data showing me landers, angles, ad images that are working well.

This is just ONE keyword I used, what I want to learn is WHICH TRAFFIC SOURCE to test on. So again, I look in the left sidebar and observe what instances occurred the most times.

As you can see on the screenshot below, Desktop is a clear winner here. Followed by iPhone.

RevContent, Mgid are the kings when it comes to where this type of vertical is being promoted.

UK, DE, BR, NL, PH are the top 5 most popular geos for this type of offers.

If you want to try your luck with promoting financial lead gen, be sure to visit Media500 here. They are great people who always pay their affiliates.

The AdPlexity Spying WIKI - Competitive Intelligence Demonstrated Step by Step by iAmAttila - The #1 FREE Affiliate Marketing Resource

How to find landing pages for an offer that work? What kind of landing pages to use to promote a CPA offer?

If you don’t know what type of landing pages to use for a vertical/niche, this is one of the best areas a spy tool like AdPlexity can help you.

In this example, we’re going to find PUSH Dating landing pages. We want to run on ZeroPark, a PUSH traffic source, so we are going to spy and see what kind of landers people are running in the Geo our CPA Network rep told us they have a high converting dating offer in.

1. As Usual, we login to our AdPlexity Push account.
2. We set the date for last 7 days, and sort it by received the most traffic (this is done in the left, and top menu bars)

The AdPlexity Spying WIKI - Competitive Intelligence Demonstrated Step by Step by iAmAttila - The #1 FREE Affiliate Marketing Resource
Here are my initial results, we’re not done here.

Next up, on the left menu bar we need to our GEO (Portugal) and then scan through the ads, and open the ones that are DATING ads (obviously) like so:

The AdPlexity Spying WIKI - Competitive Intelligence Demonstrated Step by Step by iAmAttila - The #1 FREE Affiliate Marketing Resource
After opening each ad, we look for the landing page link, and open it, if it looks like a dating lander. We saw it, and find 4-5 more landing pages that we could give to our designer to clean from malicious code, and add our RedTrack click link.

Which ads are making the most money for an affiliate? Spying using their RedTrack/Voluum click links and find out!

We’re using AdPlexity Push for this, as I want to find out for an affiliate that’s always on the first page of results when I sort by received most traffic; which campaigns/ads are doing the most volume for them (thus earning them the most money)

1. The URL I am spying on is the Red Track Click Link placed on the pre-lander in their campaign, in this case “https://revttmobile.com/click.php”

2. Inside AdPlexity PUSH, i click on BY ADVERTISER on the top menu, on the left select the period (This year so January 1-today), then I paste their click link which is revttmobile.com/click.php with the https part removed.

3. Next, I sort the results by received the most traffic to see which one was their best performing ad/campaign.

The AdPlexity Spying WIKI - Competitive Intelligence Demonstrated Step by Step by iAmAttila - The #1 FREE Affiliate Marketing Resource
To find the best native, mobile or display ads; it’s essentially the same process you just need to use the different AdPlexity tool.

Which affiliate offers are being run on a specific publisher in PUSH?

Let’s say you ran some traffic, and now you got a list of awesome placements but you want to learn more. What are others running on these placements? Maybe you are missing something that they aren’t so they are more profitable?

Questions, questions.. how do we get answers… well AdPlexity search by publisher function of course. This is how it’s done..

1 – Grab the publisher name from your traffic source, we’ve selected ” 4shared.com”
2 – Inside AdPlexity push, click on BY PUBLISHER in the top menu and paste the publisher name in the what ads run on box… in our case we paste “4shared.com” and press search. And that’s it, now you can get placement specific ideas on what work there and try and see how you can make money from verticals proven on that placement.

The AdPlexity Spying WIKI - Competitive Intelligence Demonstrated Step by Step by iAmAttila - The #1 FREE Affiliate Marketing Resource

How Do I Find What Ads Are Being Promoted on a Specific Website URL or Placement/Zone in Native?

This is quite similar to looking things up on PUSH, the only thing that’s different is here you can check by website URL (aka Publisher) or by Zone/Source/Site/Widget ID, as many native traffic sources hide the actual website URLs.

Let’s say we want to check what’s running in mirror.co.uk website, because we know they have native ads on them.

Login to your AdPlexity native account, and select BY PUBLISHER on the top menu, paste the domain name – in our example: mirror.co.uk and wait for it to populate. It will show the results soon, then sort by received the most traffic.

The AdPlexity Spying WIKI - Competitive Intelligence Demonstrated Step by Step by iAmAttila - The #1 FREE Affiliate Marketing Resource
We can right away see that an app like HONEY gets the most traffic, followed by a game, a language learning gadget, more games, and stuff for seniors. You can get intel on what works, by selecting the right period. For example, right now because of Coronavirus, games and other entertainment, and products that solve problems while being stuck at home are on the rise.

Here’s another example, let’s say we ran traffic and we see potential coming from a placement ID 680530, we want to find out what other affiliates are promoting on this site – maybe we can get some ideas on how to improve our own campaigns on there?

Again, back to trusty AdPlexity Native, on top menu we select “BY PLACEMENT” and we enter the widget/placement ID in the search box (in this example we enter 680530) and sort by received the most traffic.

The AdPlexity Spying WIKI - Competitive Intelligence Demonstrated Step by Step by iAmAttila - The #1 FREE Affiliate Marketing Resource
Seems like viral style articles are the most popular here, aka those top 10 lists. If we explore deeper by clicking the ads we learn that they all point to a website loaded with arbitrage ads for Adsense and Search feeds.

Hope you find this detailed overview of how to use AdPlexity spy tool useful. Spying is crucial in affiliate marketing success; you can save a lot of time and money knowing what works and where. There are other great spy tools out there like MagicAdz for Facebook as well; AdPlexity.com does a great job on Native, Push, Ecom and Display. They also offer you carrier spying by providing VPN’s you can use to manually spy and see what kind of ads show up if you access different placements/websites through carrier IPs. A lot of affiliate offers only target carrier specific, as that’s the only way they can convert.

I highly encourage you check out STM forum if you are a newbie to affiliate marketing, or iAmAffiliate premium if you have the basics down and look for methods that work right now. On iAmAffiliate, I can personally help you with spying using AdPlexity, MagicAdz, Adspy or Anstrex. If you have any questions, please leave it in the comments below. Thank you for reading!

The AdPlexity Spying WIKI - Competitive Intelligence Demonstrated Step by Step by iAmAttila - The #1 FREE Affiliate Marketing Resource

iAmAttila

PS: If you need landing pages, creatives, complete websites done be sure to check out www.bannerslanders.com

PPS: For translations I recommend Transey – 50% cheaper than OneHourTranslation.

Best Ways to Utilize Pinterest for Your Business

Best Ways to Utilize Pinterest for Your Business

Instagram is like a fake pompous person that always brags about its travels and wardrobe. Twitter is a colleague always ready to have a quick argument about anything. Facebook is a family member that is always sending you images of his kids and pets. 

Pinterest is a cool dude that loves video games and cooking, always willing to suggest new things.

Who would you like to hang around with the most? Yes, that’s right. On Pinterest, there is no pressure. Everything is about your satisfaction and helpfulness. The main goal is to find content that will inspire you and make your day better. 

That is all cool but why would I spend part of my marketing budget on Pinterest?

So, 90% of Pinterest users say it helps them to decide what to buy. Majority of people (78%) like the content that companies are publishing and 66% decides on a purchase after they see a Pin from a certain bend. 

On top of all that, people love to discover new things on Pinterest.

People are buying products on Pinterest more than on any other social network. It’s every marketers dream, especially for eCommerce. 

Of course, Pinterest owners are well aware of this. They try to make the sales process smooth and fast for bought sellers and buyers. Therefore, they have an option like Buyable Pins. It allows your buyers to go through a purchasing process without ever leaving Pinterest. There are also, personalized buying recommendations as well as a product catalog.

Best Ways to Utilize Pinterest for Your Business

There are other benefits of your business being present on Pinterest:

  • Having a business profile on Pinterest can have a positive impact on your website SEO. 
  • It’s good for generating positive traffic by putting your links on pins.
  • Brand presentation and great content exposure. 
  • Great opportunity to build a reputation as an expert in your niche.
  • Awesome opportunity for conducting market research and following trends.
  • A good opportunity for audience research.

Who uses Pinterest?

According to Shopify, the majority of users are women 70%. Still, the number of men is constantly on the rise. Half of the people are from the USA and majority are Millennials. 

What kind of content should I share?

There are different types of popular content. What they have in common is that focus is on quality of the content, visuals and a link towards your website, store or product.

Product Pins

As the name suggests, these are the pins that hold images or videos that show your product. It’s very similar to product presentations in online ads. You can directly buy a product from clicking on a Pin and those ads have the best ROI.

Blog Posts

Blog posts have tremendous potential on Pinterest. It’s important to have at least one pin for every post, as a text over an image and create a copy that will make people’s attention. 

Infographics

Infographics are incredibly effective visuals so naturally, they are popular on Pinterest. Just make sure that Infographic is not too big, content would be too small then to get attention. 

Video

There is an option of placing your own video or use one directly from YouTube. The autoplay option is only available for promotional pins. When it comes to content, tutorials and DIY are the most popular. There are also a big number of shopping guides.  It’s an awesome opportunity for promoting your products. 

How can all this be used in a marketing strategy? 

Well, I will give you an example.

Let’s say that we are selling jewelry. This could be our content strategy:

  1. Image of one jewelry piece with a link to our website.
  2. The blog post  “5 simple techniques for cleaning jewelry at home”
  3. Infographic  “Finding a perfect wedding ring – survival guide”
  4. DIY video “How to create a necklace that everyone will love”
  5. Shopping guide “10 perfect anniversary pieces”
  6. 15 songs for Valentine’s Day.

How can your pin be noticed?

A key is for your pin to get attention, it has to stand out from the others. I can give you some ideas from my experience on how to do that. 

  • Pins that have a few dominant colors, not just one color, gets more attention.
  • Keep image lightning in mind. Images that are too dark or light are not very aesthetically pleasing.
  • Images with warm red tones are more popular than cold blue ones.
  • Pins with less than 30% white surface are most popular.
  • People in the images should look happy with smiley faces. 
  • Text on the images should not take more than 20% of space.
  • If you are creating a multi-image pin, it should have a maximum of 4 images. 
  • Write a copy with 75 to 100 characters.
  • Place your keywords to look as naturally as possible.
Best Ways to Utilize Pinterest for Your Business

How to promote your Pins?

Promoting Pins is how you advertise on Pinterest. Similar to Facebook, placement options are feed or search. A pin can have an image or video with a little writing ‘’promoted’’ at the bottom. 

Again, conversion goals are similar to Facebook. It can be website traffic – CPC, brand awareness (per 1000 impressions) it’s similar for video and app installs. 

You can choose a daily or total budget. Audience targeting is similar to Facebook as well. The difference from my experience is that targeting based on interest and keywords is more precise and important than on other platforms. 

Great thing is that there is no minimum budget, it’s all up to you to decide how much you want to spend. Keep in mind that Pin promotion is not available to everyone. Currently, there is a restricted number of countries where this option is available.

Best Ways to Utilize Pinterest for Your Business

Like with all ads, analytics is incredibly important!

Everyone who has a Pinterest account has free access to Pinterest Analytics.

Key metrics that you need to follow are: 

  • Impressions – How many times you Pin appeared on a feed or search result.
  • Saves – How many times people saved your pins on one of their tables.
  • Link clicks – this includes any link on your Pin that lead people somewhere.
  • All-time – you will see an all-time statistic of your account: how many saved Pins you have, what are high ranked Pins or a number of Power Pins (the ones with a big number of customer interactions)

Here you will not see your top Pins and tables but also Pins that your visitors created using the Save button or Pinterest browser extensions.

Some small advice for the end:

The fact that your Pin has many impressions is not worth anything if a small number of people clicked or saved them. 

Pins that are saved can also be spin (re-shared) by your audience. Again, if a number of clicks are small, it won’t bring many people to your website. Keep this in mind when calculating the effectiveness of your Pins.

Useful programs for Pinterest

Tailwind – It will help with scheduling Pins, creating Pins from your other social media posts and it has good analytics as well. 

PinGroupie – Helps tremendously with searching tables on Pinterest.

PinFollow – As the name says, it will help you with gaining new followers. 

Woobox’s Pinterest Tab – Allows you to add a Pinterest tab on Facebook. 

IFTTT for Pinterest – Another tool to synchronize your Pinterest with other social networks.