We are in the world today that it can be challenging to spread the word about your business or your company.
So, I’m going to share these 2 ways on how to get more clients for your business.
1. PHYSICAL
Marketers nowadays may have just relied on digital way to market ones business, but the fact is, you have to be physically engaged to connect more with clients.
And here are some of the ways on how to do so:
a. Tell Family & Friends
There can’t be no other simple way to spread the word other than getting referrals through your family members and friends.
b. Local Neighborhood Councils or Events
As governments officials, it’s part of these local councils’ job to help businesses to succeed. So, let these local councils know about what services you offer and they would be able to help you market your business. As for events, attending to some events in your city is an extremely effective way to make connection and meet clients where you could engage and personally cater your services.
c. Ask Local Business or Restaurants To Leave Your Business Cards
This strategy is simply asking the managers or the employees of these places if you can leave a couple of your business cards where they would be visible for customers who would come in.
d. Reaching out to your group (whether it’s from the church, gym, school batch mates, etc.)
There are some individuals who prefer working with people whom they already know. Like someone who is in their community. So, reaching out to these groups and letting them know what you do, can help spread the details about your business and you never know, these people will spread it out in their own groups as well and the rest follows.
e. Testimonials
Whenever you have completed a project with someone, make sure you get testimonials from these clients. When you see that they are happy and satisfied clients, simply ask them to give a shout out and leave their positive feedback on your website or other pages that you have. This helps to build up the reputation of your business because people do want to see proof. Testimonials do work!
TIP: A tip on engaging to these potential clients, it would be advisable for you to create a pitch. As you go along and contact these companies, you would notice that there are pitches that would work and would not, so figure out a way that you can make a script or a pick up line that would work if not for all, at least majority of these potential clients.
2. DIGITAL
This strategy may involve spending much money to advertise, but with the right ways, digital marketing if very effective as well.
Here are the ways to market your business in the digital world:
a. Facebook Ads (City)
When your advertising a company like web design for example, make sure you target your specific city at first. Why? Because in targeting across the country, the odds of you getting the business is very low. The reason is, people your targeting in the city could feel more connected to you, than targeting people who are from the other side of the country. Once you have built stability of your business in your own city, then that could be the time to consider spreading into other cities nearby.
b. Google Ads (City)
For example is your targeting Nashville, Tennessee, see the screenshot below:
Advertising on Google may be quite costly, but with the right bidding and strategies, using Google to market your business is definitely one of the top of the list in digital marketing.
c. Create a Yahoo & Quora Questions
This may sound silly but to be honest, it can work! Posting questions on those 2 sites, like for example: “What are the best Design Companies in Berlin, Germany?”, then ask a friend or a couple of friends to answer the question with your service or business being mentioned together with your website in it. So, this is basically hitting 2 birds at once by having referrals and testimonials at the same time.
d. Join Forums & FB groups
Post on FB groups related to your services but not in a spammy way. There are tons of people out there who can easily get banned by these groups and forums because they post services even when it’s not allowed to. So, basically post when there are people who ask, or only in threads where it’s allowed to post services.
e. Create a Location on Google Maps
This right here is extremely important! a lot of people type in locations as they search for services that they need. So, creating a location on Google Maps for your business is a great contribution in marketing.
f. Create an Account on Local Business Directory Websites
Make sure that you provide necessary details about your business as you enlist. Details such as your website, local address, phone number, email address and all that stuff.
g. Hire an SEO Company
Most of you probably do not have enough time because you are focusing on other aspects of the business, then these SEO companies would be able to help you come up with keywords what you should focus on.
h. Write Blog Posts in Your Website
Write some helpful contents that people would search about and put it up on your site, and you never know who would comes across your site and they would see that you provide services as the same time.
In general, what I would say here is that physical presence is a great way to earn money because these clients would see a higher level of effort being exerted by just simply physically being there in front of them and offering your services.
As for digital marketing, since we are now in the generation that computers and mobile phones are a part of our everyday lives, marketing in a digital way is an important key for a successful business.
So, balancing both Physical and Digital marketing can only result to bringing you more profit!
