Tips and Tricks

5 Tips on How to Build Your Business Using LinkedIn Videos

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Some still believe in the notion that LinkedIn is just an online CV, for freelancers to find jobs and get employed.

But the truth is, LinkedIn is a social network like any other. Like with others you can sell your products and promote your brand. You can find useful tips about Linkedin on this forum. In this post, I will focus on Linkedin videos.

Linkedin requires a specific approach to video creation. In general, you should create a different type of video for every network. Utilize the platform and find a way to market your business.

Every week there are over 9 billion impressions on Linkedin feed. Only 3 million is sharing updates. This means a lot of eyeballs and not a lot of competition.

What is specific about Linkedin is that ist a network for business people. So, your content will be in front of many important eyes that can change your business success overnight.

Posting good content and commenting is important to build your presence on Linkedin. However, videos have an even more significant impact.

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Building Trust

Through your videos you are showing the person behind the brand. Authenticity is the new currency of business dealings. Companies want to know that they are dealing with a real person and that person is very active in his network. In general, you will always trust more and have more confidence in a person (and his business) that are out there and are getting great feedback. They truly are experts in their field. You will pick them over a company that doesn’t have anything beyond a website and some low-quality content on social networks.

Promotion

  1. Show up in the comments. Your name shoving up as a contributor on the platform is making an impact on the network. People will appreciate you showing interest in their content and giving quality advice, sharing your own experience and such. Linkedin algorithms also love to see an active person, especially if you get replies, likes and such. So, show interest and people will show interest in you.
  2. Upload a video to provide value. You probably already have some community. So, give them some value and share your knowledge. Respond to every comment that your video is getting. Linkedin is not like YouTube, you will not have hundreds of comments. So, you will have time and you have no excuse not to comment.
  3. Optimize your profile. Make optimization for any search terms that you want to be found.
  4. Create a personalized hashtag. This is not just to leave hashtags on comments and posts. With your personal hashtag, people can find your posts. So, when people move around the platform and use your hashtag, you will get tagged not just by your name but your hashtag as well.
  5. Just start making videos. Yes, it sounds obvious but many people are afraid to do it. Prepper good content and start recording. You don’t have to and you won’t be perfect. You have to start somewhere and the sooner you do, the sooner you will start making an impact. Because the audience that will see your content will actually care and it will have the impact. Unlike any other social media.

How can I make my video viral?

Well, at the moment, there is a perfect opportunity that Linkedin is offering to marketers. Linkedin algorithms really like marketing content and you have the opportunity to get a ton of organic promotion with a quality video. This opportunity will not last forever. Use the opportunity right now.
The Linkedin algorithm has a much slower decay than the other networks. This means that your content will last for a much longer time than on social networks. If it’s popular it will stay for weeks in people’s feed.

The LinkedIn algorithm works on velocity. The more content you make, the more you are rewarded. So, treat your Linkedin posting like a longer version of Tweeter. Even better if you use videos for a longer continuation of what you wrote.

While we are there. You need a copywriting hook at the beginning of your post. The first one or two sentences. This is the first thing that people will see in your post. You need to hook them so they will read the rest.

Promote your video on other channels. As general advice, share your Linkedin URL wherever you can. Put it in signature and description of YouTube videos or other networks, on forums…

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The relatable story will always get attention. Something like – How most people are terrible at sending sales messages on Linkedin. Most users have experienced this and will talk about it. You can do even more than others. Because usually, this is all that people will talk about. For additional engagement and content quality, add your tips on how to make a good sale massage or how to approach people.

Make an interview with an influencer, a person that is known as an expert in their area, just whoever you can find. People know how important it is to have media exposure. Plus it’s nice when somebody asks you for an interview because they think you are an expert in some area.

Share a controversial point of view. Your post has to have some level of professionalism, so do not talk about politics, religion, some other sensitive topics. It’s best to share some different points of view in your industry. Something that would spark a conversation among affiliate or digital marketing professionals.

Quick Tips in coming up effective youtube video angle

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Coming up with angles. Something that is not only challenging on Youtube, but indeed challenging to do, in general.

Every social media platform has some specifics and you can’t make videos that fit all channels. For YouTube, you need to divert people’s attention with Title and thumbnail, keep the video entertaining and don’t make it too long. It’s recommended to maintain some professional quality of your videos.

All that doesn’t matter if people are not interested in your content. Also, you need to offer different types of content. Interesting content that people can’t wait to see is what will get you the views.

The Internet is full of advice on how to get notest and how to make a lot of money from your youtube channel. It’s all-important for sure. However, you can’t make money if your content is not good. It should be your number one concern. Everything else can be fixed in time. But the content of your video, you can’t change that. It’s hard to improve your channel in time if your initial content is not good.

Let see how you can make creative and interesting content for your channel.

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Research

This is the number one mistake that people make, creating content that they like. Or assuming that you know what your audience wants.

Let me first show you the tool called Keywords Everywhere. It’s completely free. It comes as an extension to Chrome and FireFox. With this extension, you will see all the keywords associated with a webpage. On Google search, you can see keywords from multiple websites. If you type a keyword, you will see what people are also researching. You will also see data like CPC and volume for every keyword.

A good strategy is to type your ideas into the YouTube search bar. You will see that Youtube is using your keyword to suggest different things to watch.
YouTube trends are also very valuable for content ideas. You will see what is being watched and what topics are popular.

Google trends are always a good place to search for ideas for content. It’s awesome because it will not just tell you what trends are popular but also when something is trending. For example, you would presume the interest for Halloween is starting in October, but actually, Google trend shows that the interest starts at the beginning of September. So, thanks to Google Trends you will hit the market as soon as your niche topic starts trending. Now you have a great chance to have a maximum amount of views on a particular topic.

Survey your audience

Ask your audience questions on a regular basis. It doesn’t matter how big your audience is. They will grow and any feedback is good to have.

Best way to find out what people want to see on your channel? Ask them in a video! They are not just giving you ideas, they are suggesting topics that they care about. Topics that your audience wants to see. So, the more feedback you can get from your audience the better.

You can also use pols to have people more involved. Not just YouTube pols but you can make them on Facebook or Tweeter. What is important is to engage your audience.

Most people don’t know is that after some time you will get a Community tab on YouTube. So, you can post your survey questions there.

Again, don’t assume what people want to watch.

Also, with surveys, you will get the idea of what language your audience speaks and demographic data will show you who you are mostly addressing.

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Related Channels

It is always recommended that you look at your competition. A great source of content ideas in our case.

It’s even more important if you don’t have a big audience. Looking at what their audience likes will help you understand what your audience will enjoy as well.

If you are not new to YouTube you can see related channels, it’s on the right side. A lower side of your page. You can see what videos are working for related channels and what content is interesting to their audience.

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There is also a service called VidiQ. With this tool, you will get a Trending tab that gives you an option of browsing videos from related channels. What is different is that here you can see a view velocity. This means you can see videos that are the most viewed per hour. So, some 6-month-old video can suddenly get 10 views per hour.

The whole point is to learn what is popular with your competitors and to make something similar. Then there is a big chance that people will see your video among suggested videos. You know what – suggested videos are the number one traffic source on Youtube.

For example, if someone’s (from your niche) video is making 30 views per hour, creating similar content will get you on that popularity train. If you get 5 views per hour from that its a huge benefit.

Hopefully, this will get your creative juices flowing and you will be able to create a lot of interesting content from these tips.

Road to First 1k Youtube Subscribers – 7 Steps to Achieve This

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Youtube has become one of the top options of affiliates in boosting their sales. A platform to help increase audience awareness and increase income as well.

By having a popular Youtube channel and people who follow you and trust you will be ahead of the curve. It’s much easier to recommend a product if people trust you and believe you are not going to recommend something you don’t believe in.

Also, the video has an incredible marketing power. Many forecasts say that video will make as high as 80% of digital content that people share in 2020.

Therefore, ist important to get started as soon as you can. It’s not easy to build confidence and appear in front of the camera. Having good content also matters a lot.

It is best if you can start with something you are passionate about. Don’t look at YouTube just as a way to make some money.

Having an established goal for your channel is of utmost importance. You need to know what are you trying to accomplish with the YouTube channel. Also, what content do you want to share at first? This leads us to the first step.

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Courage

1. Practice

It’s not just about practice making perfection. What is more important is that practice makes progress. Just don’t be discouraged if your first few videos are not popular. Always try to improve and focus on learning as much as possible.

With repetition, you will build a routine and present your offers with much more confidence.

2. Have a plan.

Before going in front of cameras know what you are going to talk about. Dress for success too. I don’t mean you should look like a business professional or anything like that. It’s about wearing clothes that make you feel comfortable and you will have more confidence in this way.

Appearing natural and having a distinctive style is also a good tactic. Work on your eloquence and how you are presenting yourself as a successful business person. Try to be in an optimal condition, don’t force shooting a video at a bad time. Prepare all the notes or script and leave nothing to a circumstance. This goes for your office desk or anything that will appear in the background.

3. It’s not about you but what you have to say is what matters.

It’s about your community and of course – setting a business plan in motion. A lot of people are making a mistake of worrying about how they talk, look and behave. Note that people are usually more critical of themselves then the others will ever be. The truth is, people only care about good and useful content.

4. It’s ok if you mess up

Yes, mistakes are part of the process. Unexpected stuff will always happen. Instead of being afraid of making a mistake, embrace it. You can see behind the scenes videos on YouTube a lot. Sharing mistakes with the community and laughing at yourself is very powerful. It shows how genuine you are and it will create an emotional connection with the viewers. So, just keep going, shoot more videos and try to be better.

5. Stop Overthinking

So, don’t overthink – what people are going to think? This is the behavior that is going to hold you back. So, stop pondering and start uploading those videos. Everything is not perfect and it will never be perfect.

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Clarity

What is your end goal?

So, ask yourself, what do you want to achieve on a macro level. As already mentioned, goal will give you focus and content ideas.

Ask yourself: Who is your targeted audience? What is your proposition value?

Most people start creating content without knowing who the targeted audience is. Remember, if you try to reach everybody then you are reaching nobody. Not everyone will like your videos and that is fine. Small groups are even better.

Start with a small market. Of course, your offer has to be profitable. Just satisfy your audience and upload videos. You will have your full audience soon by delivering regularly on what you promised.

Simple napkin plan:

  1. Who is your video for?
  2. When will you post your videos?
  3. What value does your videos promise?

Channel

Your channel is the home of your content. Make a good impression and work on its growth. You will never get a second chance to make a first impression. So, establishing your channel is important.

Take care of your avatar, cover image, logo, check does the links to all my social media and website is working. Yes, you need to check and update all your info and visual presentation of your YouTube channel. Organize your home page based on the playlist.

Think about yourself as a brand. You are the business.

What message does your brand’s channel communicate? So, brainstorm what values your brand is presenting. Try to establish those points with valuable content that will address all your values, one by one.

Content

This is the biggest value that your channel has. Content has to be good. Awesome content will triumph everything.

Just think of how many shows there are on Netflix menu. How do you pick what to watch? Are you looking for information about the budget? When you start watching does, lighting or photography matter? Of course not. It’s all about the story and how interesting it is to watch.

So, the quality of your content will triumph everything.

Great content is:

  1. Inspirational
  2. Informational
  3. Educational
  4. Motivational
  5. Entertaining
  6. Has to make a connection
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Community

Building community matters and it will influence your or your brand’s reputation. Thanks to the internet, the whole world is becoming a global community.

Like in every community, many people will know or recognize you. They will think that you are a nice person or a jerk. When you put yourself out there through YouTube, then how you present yourself to the community and how you interact with them will matter a lot.

Cash

I can’t emphasize this enough, do not focus on the money. I know it sounds strange, I pick the profitable products and I want to promote my offer and blah blah.

No one will buy from you if you are pushing just to sell. No one is going to any social network with the idea of buying products. So, don’t expect people to watch your advertising or promotional video unless they are really good.

It’s better to create valuable content around your niche. It is actually the only way to attract people to your channel in the long run. No amount of paid advertising will help you without good content for people to consume.

Consistency

YouTube gives its audience a full list of recommendations, you will also see all the videos from your subscribed channels, there is a big list of recommendations for every keyword… So, you are competing with a lot of people for views. Therefore, you have to be consistent. Only then will your content be in front of people’s eyes constantly.

So, try to maintain a certain schedule. Once a week is a usual standard for most YouTubers. Create a content plan and try to stick to your schedule.