Tips and Tricks

Youtube has become one of the top options of affiliates in boosting their sales. A platform to help increase audience awareness and increase income as well.

By having a popular Youtube channel and people who follow you and trust you will be ahead of the curve. It’s much easier to recommend a product if people trust you and believe you are not going to recommend something you don’t believe in.

Also, the video has an incredible marketing power. Many forecasts say that video will make as high as 80% of digital content that people share in 2020.

Therefore, ist important to get started as soon as you can. It’s not easy to build confidence and appear in front of the camera. Having good content also matters a lot.

It is best if you can start with something you are passionate about. Don’t look at YouTube just as a way to make some money.

Having an established goal for your channel is of utmost importance. You need to know what are you trying to accomplish with the YouTube channel. Also, what content do you want to share at first? This leads us to the first step.

Courage

1. Practice

It’s not just about practice making perfection. What is more important is that practice makes progress. Just don’t be discouraged if your first few videos are not popular. Always try to improve and focus on learning as much as possible.

With repetition, you will build a routine and present your offers with much more confidence.

2. Have a plan.

Before going in front of cameras know what you are going to talk about. Dress for success too. I don’t mean you should look like a business professional or anything like that. It’s about wearing clothes that make you feel comfortable and you will have more confidence in this way.

Appearing natural and having a distinctive style is also a good tactic. Work on your eloquence and how you are presenting yourself as a successful business person. Try to be in an optimal condition, don’t force shooting a video at a bad time. Prepare all the notes or script and leave nothing to a circumstance. This goes for your office desk or anything that will appear in the background.

3. It’s not about you but what you have to say is what matters.

It’s about your community and of course – setting a business plan in motion. A lot of people are making a mistake of worrying about how they talk, look and behave. Note that people are usually more critical of themselves then the others will ever be. The truth is, people only care about good and useful content.

4. It’s ok if you mess up

Yes, mistakes are part of the process. Unexpected stuff will always happen. Instead of being afraid of making a mistake, embrace it. You can see behind the scenes videos on YouTube a lot. Sharing mistakes with the community and laughing at yourself is very powerful. It shows how genuine you are and it will create an emotional connection with the viewers. So, just keep going, shoot more videos and try to be better.

5. Stop Overthinking

So, don’t overthink – what people are going to think? This is the behavior that is going to hold you back. So, stop pondering and start uploading those videos. Everything is not perfect and it will never be perfect.

Clarity

What is your end goal?

So, ask yourself, what do you want to achieve on a macro level. As already mentioned, goal will give you focus and content ideas.

Ask yourself: Who is your targeted audience? What is your proposition value?

Most people start creating content without knowing who the targeted audience is. Remember, if you try to reach everybody then you are reaching nobody. Not everyone will like your videos and that is fine. Small groups are even better.

Start with a small market. Of course, your offer has to be profitable. Just satisfy your audience and upload videos. You will have your full audience soon by delivering regularly on what you promised.

Simple napkin plan:

1. Who is your video for?
2. When will you post your videos?
3. What value does your videos promise?

Channel

Your channel is the home of your content. Make a good impression and work on its growth. You will never get a second chance to make a first impression. So, establishing your channel is important.

Take care of your avatar, cover image, logo, check does the links to all my social media and website is working. Yes, you need to check and update all your info and visual presentation of your YouTube channel. Organize your home page based on the playlist.

Think about yourself as a brand. You are the business.

What message does your brand’s channel communicate? So, brainstorm what values your brand is presenting. Try to establish those points with valuable content that will address all your values, one by one.

Content

This is the biggest value that your channel has. Content has to be good. Awesome content will triumph everything.

Just think of how many shows there are on Netflix menu. How do you pick what to watch? Are you looking for information about the budget? When you start watching does, lighting or photography matter? Of course not. It’s all about the story and how interesting it is to watch.

So, the quality of your content will triumph everything.

Great content is:

1. Inspirational
2. Informational
3. Educational
4. Motivational
5. Entertaining
6. Has to make a connection

Community

Building community matters and it will influence your or your brand’s reputation. Thanks to the internet, the whole world is becoming a global community.

Like in every community, many people will know or recognize you. They will think that you are a nice person or a jerk. When you put yourself out there through YouTube, then how you present yourself to the community and how you interact with them will matter a lot.

Cash

I can’t emphasize this enough, do not focus on the money. I know it sounds strange, I pick the profitable products and I want to promote my offer and blah blah.

No one will buy from you if you are pushing just to sell. No one is going to any social network with the idea of buying products. So, don’t expect people to watch your advertising or promotional video unless they are really good.

It’s better to create valuable content around your niche. It is actually the only way to attract people to your channel in the long run. No amount of paid advertising will help you without good content for people to consume.

Consistency

YouTube gives its audience a full list of recommendations, you will also see all the videos from your subscribed channels, there is a big list of recommendations for every keyword… So, you are competing with a lot of people for views. Therefore, you have to be consistent. Only then will your content be in front of people’s eyes constantly.

So, try to maintain a certain schedule. Once a week is a usual standard for most YouTubers. Create a content plan and try to stick to your schedule.

I guess a lot of marketers have wondered about this. How often should you post on YouTube? Is there a formula for success that famous YouTubers are using? Is there a minimum that I should look out for? Is it possible to post too much?

What if you need to choose between posting more with not that great videos and posting less with great quality videos?

This is a no brainer, always go for the quality. However, it’s not this simple. Theoretically the more you post, you should have more views and better exposure.

For example, if you post one video a week and get 100 views, then if you post two videos you should get 200. In effect, you should have doubled your weekly viewer’s amount.

Your reach opportunity would be bigger. Like, that second video may convince some people to take a look at your channel and find more videos. So, now your first video has 115 views.

It sounds good in theory but there are some things to consider. So, let’s see if there are some rules for posting and scheduling videos.

Post as Much as Possible Without Sacrificing Quality

Look at it this way, rate your video on a scale from 1 to 10. Think about how your 8 or 9 or 10 looks like. You are putting a lot of time and energy into it, that is your best content, top advice that you can give, you simply love how that video turned out! Those are your best videos possible. It takes a lot of personal energy and sacrifice to hit that high level and achieve that 9 or 10.

So, if you add one more video a week, you don’t want to drop it below 6, on your own scale. But if you add the third video that is 5 or 4… well, your branding and the quality of the whole channel will suffer.

Also, remember what athletes like to say: ‘’You are only as good as your last result’’.
Every time you put out a video, people will judge it. It’s also normal for people that discovered your channel to look at your latest videos first. That is how YouTube is structured. Also, it is expected that you have more experience and knowledge now than when you started.

The worse thing that can happen is that new people see your videos as bad or boring. Your long-time followers will say he obviously significantly dropped in quality. The obvious consequence is that they will start leaving your channel.

In my opinion, it’s ok if your quality drops a little. It’s natural that you can’t kill it every time.

Post One Video a Week

This is not a rule but I think it should be a minimum. There are always exceptions of course. Channels with high video production can have a long pause between videos. Still, they will post short previews and update you on where they are in the shooting process. Just so people won’t forget about ..say… fanfic movie that is coming. So, even their pause is not that long.

YouTube favors recency. That means that they will give you more channel authority, your videos will rank better if you have consistency. So, try to target once a week and go from there.

Experiment With Different Types of Content

I know that this contradicts my talk about content quality. Just hear me out! Let say that you spent a lot of time and effort in research, shooting and writing content for one video. Then on the next one, to keep up with the schedule, you can answer questions from the comments on the first one. This content is fast to produce and you didn’t sacrifice much in terms of quality.

Another thing to take into consideration is that your channel functions similar to a TV network. Many of your subscribers are there just for one type of show. Just like people who watch ‘’Better Call Saul’’ on AMC but are not interested in other content. So, understand that your audience is segmented and see what type of content is doing best. Again, like TV networks, they will put a spotlight on their best content. Also, listen for the feedback and what would your audience like to see in the future.

Try different content types, Youtube live or music for example. Just look at it as creating different shows for different audiences.

This will increase your posting frequency and your audience.

Can You Upload Too Much?

Again, it depends on the quality of the content and the type of the channel. If you are creating news or reaction content to some entertainment or gaming events, then posting often or not having an established consistency is normal. With that type of content posting a few times a day would be quite normal and expected.

Vloggers are posting a lot of content. Most are active 7 days a week, multiple times a day. It’s awesome because your content is always near the top of the feed. Whenever someone logs into YouTube, your video is among his subscribed recommendations.

All in all, you should always go for quality. Your content will always work in your favor then. With a good Youtube rank, your videos will be constantly recommended by YouTube. Whenever someone types a search term related to your content your video will be out there. It will get multiple views. People will watch your video weeks, months, years later. So, the effort that you put into creating a quality video will pay dividends in the future.